Lead – SEO

This is a fully remote position, open to applicants in India.

📋 Description

• Implement and enhance the comprehensive SEO and AEO/GEO strategy in alignment with company OKRs.

• Develop and execute plans for organic growth across conventional search engines and AI-based answer platforms.

• Recognize and prioritize high-intent opportunities throughout the funnel (TOFU → BOFU).

• Assist in establishing the brand as a credible source for AI-generated answers.

• Conduct keyword, topic, and entity research with a strong focus on intent mapping.

• Determine the types of content to create, the rationale behind it, and its business impact.

• Work closely with content writers to ensure that SEO, UX, and clarity are integrated from the outset.

• Utilize robust UX principles to influence content structure, tone, layout, and overall usability.

• Ensure content is optimized for users first, while also being search- and AI-friendly.

• Monitor and assess performance using Google Search Console, GA4, Semrush/Ahrefs, and other relevant SEO tools.

• Collaborate cross-functionally with Product, Engineering, and Design teams to drive SEO initiatives.

• Report directly to leadership on the business impact of SEO initiatives and brainstorm growth strategies.

• Provide guidance and mentorship to junior SEO or content team members when necessary.

⛳️ Requirements

• A minimum of 6 years of practical and strategic SEO experience, ideally within the SaaS or B2B sector.

• Proven experience in contributing to or leading SEO strategy execution with measurable results.

• Strong grasp of AI search, AEO/GEO, and LLM-driven content discovery.

• Extensive knowledge in keyword research, intent mapping, and content strategy.

• Solid understanding of technical SEO (indexing, crawlability, JS SEO, site architecture).

• Experience in collaborating across teams; exposure to mentoring junior members is advantageous.

• Proficient in using GSC, GA4, Semrush/Ahrefs, and SEO diagnostic tools.

• Clear, structured, and analytical thinker with excellent prioritization abilities.

• Background in programmatic SEO or large-scale content systems.

• Familiarity with conversion rate optimization (CRO) and experimentation.

• Experience supporting SEO initiatives across various markets or regions.

🏝️ Benefits

• Medical insurance coverage for self, spouse, up to 2 dependent children, and Parents or Parents-in-law up to INR 5,00,000.

• Gratuity as per the Payment of Gratuity Act, 1972.

• Unlimited Time Off to encourage our employees to focus on their well-being, rest, recharge, and spend quality time with family and friends.

• Remote-First work environment that allows our employees to work from home.

• Remote-First Allowance for home office setup, connectivity, accessories, and co-working spaces to ensure a fantastic remote work experience.