Lead Generation Specialist, Outreach Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Conduct research and pinpoint potential leads through various channels such as LinkedIn, databases, social media, and online research.

• Create and implement outbound prospecting strategies, including email outreach, cold calls, and social media engagement.

• Assess inbound and outbound leads according to established criteria.

• Keep CRM systems updated with accurate and current lead information.

• Arrange meetings and transfer qualified leads to the sales team.

• Work in conjunction with marketing and sales teams to ensure messaging and targeting strategies are aligned.

• Monitor, evaluate, and report on lead generation metrics and performance.

• Continuously refine outreach strategies to enhance conversion rates.

⛳️ Requirements

• 1–3+ years of experience in Sales Development, Lead Generation, or Appointment Setting.

• Proficient in cold outreach methods, including email, LinkedIn, and cold calling.

• Experience with running automation campaigns using tools like Apollo, Instantly, Lemlist, Smartlead, etc.

• Previous experience supporting founders or small businesses is preferred.

• Familiar with CRM systems such as HubSpot, Salesforce, Pipedrive, etc.

• Knowledge of outbound automation tools.

• Capable of sourcing leads using LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.

• Basic skills in data management and list building.

• Comfortable using dialers and cold-calling platforms.

🏝️ Benefits

• Access to a **$200K+ perk marketplace** that offers discounts on over 150 global services.

• Option to **withdraw up to 50% of approved earnings** before payday.