Lead Generation Specialist – Outbound, Hardware

This is a fully remote position, open to applicants in India.

📋 Description

• Develop and sustain three specific sub-lists: IFP manufacturers (approximately 25), tablet and laptop OEMs (around 15), and education-hardware distributors (about 150).

• Execute multi-touch outbound sequences (primary focus on LinkedIn and email, with phone as secondary) targeting channel heads, India-business leaders, and product managers.

• Achieve 50–70 conversations with channel heads each month across the three sub-segments.

• Utilize the hardware variant of the qualifying questionnaire, which includes device type, target segment, content gaps, and bundling history.

• Create bundle-fit recommendations for each qualified prospect, identifying which 1–3 IME products are compatible with the respective hardware.

• Collaborate with the Marketing team to produce device mock-up collateral for scheduled LSM demonstrations.

• Maintain regular outreach with dormant hardware contacts, with cycles ranging from 60 to 180 days.

• Organize event-driven follow-ups related to InfoComm India, BETT India, IFP brand partner meetings, and state government procurement events.

⛳️ Requirements

• 4–6 years of experience in B2B hardware-channel sales, device distribution, or technology bundle sales.

• Comfortable working with hardware-channel terminology, including margin, pull-through, sell-in, sell-out, bundle economics, and ASP.

• Knowledge of the Indian education-hardware landscape, including IFP brands, tablet/laptop OEMs, and the distribution channel structure.

• Proficient in crafting compelling written outreach for LinkedIn and email, as generic templates are often disregarded by channel heads.

• Capability to endure lengthy sales cycles; hardware bundle deals typically require 60–180 days from initial contact.

• Previous experience with an IFP brand, a tablet/laptop OEM, or within their education-channel team is preferred.

• Understanding of state-government education procurement cycles (such as Rajasthan, UP, Tamil Nadu, Karnataka, etc.) that influence school hardware volumes.

• Basic knowledge of EdTech content licensing economics is a significant advantage, though many candidates may not possess this knowledge.

🏝️ Benefits

• Competitive fixed salary along with performance-linked incentives, disbursed monthly.

• Direct engagement with senior leadership in the hardware channel across India's largest device brands.

• Opportunities for cohort learning with an extended 90-day ramp-up period.

• Potential career progression to Senior ISM, Cohort Lead, or roles in hardware-vertical LSM/strategy.