Lead Generation Specialist – Outbound, D2C Education

This is a fully remote position, open to applicants in India.

📋 Description

• Develop and uphold the definitive Indian D2C education master list, encompassing approximately 250 brands, alongside a partnership directory for banks, NBFCs, and telcos, totaling around 50 entities.

• Execute multi-channel outbound initiatives, primarily through LinkedIn and email, with WhatsApp outreach for warmer leads, targeting founders, growth leaders, and business development heads.

• Engage in 50 to 80 conversations each month with founders and growth heads.

• Utilize the D2C-specific qualifying questionnaire, focusing on D2C unit economics, B2B intent, channel readiness, and product adaptability within the school and edupreneur context.

• Pinpoint D2C brands that are at the critical 'B2B pivot' stage, as these represent the highest-conversion opportunities.

• Propose tailored engagement strategies for each qualified prospect, whether through IME Research, Decide, Validate, or Scale, or aligning with portfolio-fit partnerships.

• Monitor and respond to funding indicators, recognizing that every Series A announcement in Indian edtech opens a 7-day follow-up window.

• Organize follow-ups aligned with significant events such as YourStory TechSparks, EdTech Review summits, and the NASSCOM Product Conclave.

⛳️ Requirements

• 3 to 5 years of experience in B2B inside sales or business development, particularly within D2C, consumer technology, or startup environments.

• Ability to communicate comfortably with Indian D2C founders in a peer-to-peer context—this role does not involve vendor pitches.

• Familiarity with the Indian D2C education sector and understanding of D2C unit economics terminology (such as CAC, LTV, payback period, churn, MAU, DAU).

• Excellent written English skills for crafting LinkedIn direct messages and founder-style emails.

• Ability to recognize patterns related to pivot-point indicators, including funding, hiring, and product shifts that signal readiness.

• Previous experience within an Indian D2C edtech or consumer technology startup.

• Knowledge of recent developments in Indian edtech funding, mergers and acquisitions, and down-round activities.

• Familiarity with the IME four-tier productized architecture (IME Research / Decide / Validate / Scale).

🏝️ Benefits

• Competitive base salary along with performance-based incentives, disbursed monthly.

• Direct engagement with the emerging generation of Indian D2C edtech founders.

• Opportunities for cohort learning with an extended 90-day ramp-up period.

• Clear progression potential towards Senior ISM, Cohort Lead, or D2C-vertical LSM/strategy roles.