Lead Generation & Outreach Specialist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Design and manage a repeatable pipeline that reliably generates qualified leads for California employment class action plaintiffs.

• Identify target employers and potential class member communities through innovative sourcing, online research, and investigative techniques.

• Execute high-volume, professional outreach via phone, email, direct messages, and various other channels to engage potential plaintiffs.

• Pre-qualify leads by asking pertinent questions, documenting critical details, and coordinating intake procedures with the legal team.

• Maintain meticulous records of all outreach, follow-ups, and outcomes in CRM systems and spreadsheets with organized notes.

• Develop and experiment with new outreach strategies weekly (scripts, channels, lists, targeting approaches) to enhance lead quality and conversion rates.

• Utilize social media platforms (LinkedIn, Facebook, Instagram) strategically to identify leads and initiate conversations, rather than managing a brand account.

• Manage sensitive and confidential information with discretion, professionalism, and care.

• Report on activities and results with an emphasis on conversions: qualified intakes, signed clients, and insights gained.

⛳️ Requirements

• Excellent English communication skills (both written and verbal) and comfort in engaging with new individuals.

• Proficiency in cold outreach, follow-ups, and phone calls as a fundamental part of your daily tasks.

• Demonstrated capability to conduct independent research and connect information using online resources and databases.

• Experience in at least one of the following: lead generation, prospecting, recruiting/sourcing, intake coordination, investigative work, or outreach-intensive roles.

• Proficient in using CRMs, calling tools, spreadsheets, and online research workflows.

• Self-motivated work style: capable of planning your day, prioritizing leads, and functioning with minimal oversight.

• Professional discernment when handling confidential and sensitive information.

• Previous experience in legal intake, class action outreach, plaintiff-side employment law, or private investigations.

• Familiarity with California employment law or concepts related to class action litigation.

• Experience sourcing employee contact information and/or utilizing investigative databases.

• Basic performance marketing or outreach scripting experience (testing angles, enhancing conversion rates).

🏝️ Benefits

• Access to a $200K+ perk marketplace offering discounts on over 150 global services.

• Option to withdraw up to 50% of approved earnings prior to payday.