Lead, Digital Marketing – Cards & Personal Loans

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Oversee marketing strategies for Credit Cards, Debit Cards, Remittance, and Personal Loans.

• Propel the acquisition of new-to-bank clients while enhancing engagement, cross-selling, and upselling with current customers.

• Create and implement data-driven, integrated 360° marketing campaigns across both digital and offline platforms.

• Establish annual and quarterly marketing strategies in collaboration with Product teams and the line manager.

• Coordinate all aspects of campaign concepts, communication frameworks, creative materials, approvals, media planning, execution, and optimization.

• Evaluate customer product journeys to ensure alignment with CX, marketing style guidelines, and compliance standards.

• Monitor, analyze, and report on campaign performance, focusing on acquisitions, conversions, and cost efficiency.

• Observe competitor actions and market trends to craft distinct campaign responses.

• Administer marketing budgets, including forecasting, vendor management, accruals, and payments.

• Plan and implement performance media campaigns encompassing paid search, display, social media, programmatic advertising, and CRM/database marketing.

• Enhance acquisition funnels and engagement pathways to boost conversions, CPA, and customer lifetime value.

• Examine customer journeys, conversion funnels, and drop-off points in collaboration with Product, Technology, and Digital teams.

• Employ A/B testing and audience segmentation to elevate campaign effectiveness and scalability.

• Collaborate with various departments including Product, Distribution, Operations, Technology, Finance, Compliance, Analytics, Digital, PR, communications, agencies, and partners.

• Ensure adherence to operational, fulfillment, tracking, governance, privacy, compliance, and risk requirements before and during campaigns.

• Make informed, data-driven decisions regarding campaign strategy, media allocation, optimization, and ROI.

• Influence stakeholders to facilitate timely campaign execution.

⛳️ Requirements

• A minimum of 4–7 years of relevant experience, with at least 4 years required.

• Essential experience in Digital Marketing and managing performance-driven (ROI) digital campaigns.

• Exceptional written and verbal communication skills in English.

• Strong expertise and a proven track record in marketing banking products.

• Demonstrated ability to conceptualize, develop, and implement digital marketing campaigns.

• Proven capacity to leverage external agencies and partnership alliances.

• Ability to conceptualize, review, and refine marketing content.

• Copywriting skills are an advantage.

• Experience with a global financial or technology firm, or direct/remote collaboration with an international organization is a plus.

• Familiarity with the UAE market is beneficial.

• Bachelor's degree is required.

• Capability to manage multiple campaigns and stakeholders in a dynamic, fast-paced environment.

• Strong prioritization, attention to detail, agility, and problem-solving skills.

• Ability to make data-driven decisions regarding campaign strategy, media allocation, and optimization.

• Understanding of marketing compliance, data privacy, operational risk, and regulatory requirements.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Opportunities for professional development and career advancement.

• Comprehensive health and wellness benefits.

• Dynamic and inclusive work environment.