Lead Creative Designer

This is a fully remote position, open to applicants in Florida.

📋 Description

• Develop and manage the visual brand and creative strategy for THINKINK clients as well as the THINKINK brand itself.

• Translate the business, communication, and campaign objectives of clients into distinct creative concepts and directions.

• Establish the creative vision for accounts and ensure visual consistency throughout all design and production phases.

• Present, articulate, and defend creative strategies and concepts directly to clients.

• Personally deliver high-quality design across digital campaigns, social media, web, email, presentations, and branding systems.

• Create high-quality reports, eBooks, white papers, and other B2B marketing materials.

• Design graphics for events, exhibition materials, and other assets specific to events.

• Develop innovative and engaging creative concepts for B2B social media and digital marketing, steering clear of monotony.

• Create and update visual brand guidelines for clients (including logo, typography, color scheme, and brand style).

• Assist in redesigning client websites with designs that are inherently suited for the web.

• Produce sophisticated, on-brand presentations that effectively integrate messaging with impactful visual design.

• Edit and enhance images, documents, and assets for digital purposes, and where necessary, for print.

• Design specifically for web, social media, email, and digital campaigns, adhering to responsive and digital-specific constraints.

• Collaborate directly with developers and digital teams without requiring translation of work between disciplines.

• Utilize AI-assisted tools to expedite the concepting, iteration, and production processes across various channels, setting a benchmark for team adoption.

• Stay up-to-date with trends in digital design, motion graphics, and typography, applying them to client projects.

• Serve as the senior creative lead in client relationships and meetings.

• Partner with account managers and leadership to outline creative projects and manage client expectations.

• Balance feedback from clients and internal teams to produce exceptional creative work and achieve strong results.

• Collaborate across PR, content, digital, social, and research functions to ensure creative alignment with broader client initiatives.

• Take on projects mid-course as necessary and maintain brand consistency through to final delivery.

• Contribute to elevating the creative standards and processes across the agency as it expands.

⛳️ Requirements

• 8+ years of experience in design, demonstrating a clear progression to a lead, Associate Creative Director, or Creative Director role, including experience in an agency client-service environment (PR, advertising, or marketing).

• Proven history of owning creative strategies and presenting them directly to clients.

• A digital-first portfolio showcasing B2B work designed specifically for web, social media, email, and digital campaigns.

• Experience in leading independent creative workstreams — directing and executing work rather than being supervised by a senior designer.

• Expert proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign).

• Strong working knowledge of Figma.

• Familiarity with generative AI design tools (for image, video, and copy) and the capability to create AI-assisted creative workflows that enhance concepting and production without compromising quality.

• Advanced skills in presentation design using Microsoft PowerPoint and Google Slides.

• Excellent communication and interpersonal skills, with confidence in front of clients as the senior creative lead.

• Meticulous attention to detail, accuracy, and follow-through, even under tight deadlines.

• Comfortable working remotely and as part of a small, distributed team.

🏝️ Benefits

• Fully remote work environment.

• Flexible vacation and personal time policy.

• Comprehensive medical, dental, and vision insurance.

• Membership to WeWork co-working spaces.

• Support for professional development and continuing education.