Lead Copywriter

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the daily operations of the copy team by providing coaching, ensuring accountability, and facilitating clear communication.

• Directly supervise a team of 8-10 copywriters.

• Conduct regular one-on-one meetings, offer constructive feedback, and foster professional development.

• Ensure writers adhere to quality standards, deadlines, communication protocols, and team processes.

• Address performance issues and collaborate with the Creative Director on formal performance improvement strategies.

• Assist in the hiring, onboarding, and training of new copywriters.

• Cultivate a culture of ownership, direct feedback, high standards, and ongoing learning.

• Review copy submissions to ensure consistency in messaging, brand voice, and strategic execution.

• Utilize client feedback and performance metrics to pinpoint coaching opportunities and enhance outcomes.

• Manage workload distribution, team capacity, prioritization, and assignment planning.

• Collaborate with Strategists and Project Managers to ensure project timelines are met.

• Identify potential risks, eliminate obstacles, and address immediate execution challenges.

• Provide occasional copywriting support during employee leave, absences, or peak workload periods.

• Guide writers in AI workflows, enhancing efficiency, quality, and creative thought processes.

• Spot opportunities to enhance team performance through AI and automation.

• Reinforce workflows and assist in establishing stronger departmental standards.

⛳️ Requirements

• Minimum of 4 years of copywriting experience in eCommerce or DTC marketing, including substantial agency experience.

• At least 2 years of experience in leading or managing copywriters or creative professionals.

• Proficient in managing workload distribution, capacity planning, prioritization, and resource allocation.

• Experienced in conducting one-on-one meetings, coaching team members, providing performance feedback, and ensuring accountability.

• Capable of engaging in direct, constructive discussions regarding performance and expectations.

• Strong portfolio demonstrating work across email, SMS, landing pages, and performance marketing.

• Ability to enhance the quality of team output through coaching and feedback.

• Solid understanding of performance marketing, testing methodologies, and conversion-focused copywriting.

• Experience utilizing AI to improve creative workflows, team efficiency, and copy quality.

• Excellent communication, organizational, and leadership abilities.

• Skilled in cross-functional collaboration with various teams and stakeholders.

• Bachelor's degree or equivalent practical experience is preferred.

🏝️ Benefits

• Fully remote position.

• Flexibility in standard business hours across ET, CT, MT, or PT time zones.

• Opportunities for professional growth and coaching.

• Reasonable accommodations for individuals with disabilities.