Senior Direct Response Copywriter

This is a fully remote position, open to applicants in Austria.

📋 Description

• Create compelling copy for sales pages, advertorials, and video sales letters (VSLs)

• Articulate product messages in a manner that resonates with individuals over 50, instilling confidence and understanding

• Effectively address the concerns, fears, and requirements of the target demographic

• Work closely with Media Buying and Creative teams

• Analyze performance reports, generate concepts, and optimize marketing campaigns

• Produce innovative ideas for paid video advertisements

• Craft high-converting copy aimed at attracting new customers

⛳️ Requirements

• Relevant experience in Direct Response copywriting

• Strong understanding of marketing principles

• Proficiency in utilizing modern AI tools for audience and competitor analysis

• Experience in Voice-of-Customer analysis

• Capability to develop fresh perspectives and rapid copy variations

• Use of AI image generation for visualizing concepts

• An open-minded attitude and eagerness to experiment

• Quick understanding and swift integration of new ideas and insights

• Native-level proficiency in German, both written and spoken

• Fluent communication skills in English

🏝️ Benefits

• Access to training programs, courses, masterminds, and the company network

• Join an ambitious, rapidly growing company with a clear vision, flat hierarchies, and a culture of sincere collaboration

• Work with products that genuinely help people and address real issues

• Enjoy a flexible and autonomous working style

• Work remotely or on-site at our office in Innsbruck

• Benefit from flexible working hours

• Receive a competitive, performance-based salary

• Opportunity for additional bonuses based on outstanding copy performance