Lead Brand Designer

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of, enhance, and develop Stord's visual identity, encompassing logo, color schemes, typography, illustration, iconography, photography, motion graphics, and layout.

• Create and maintain comprehensive brand guidelines while developing reusable templates and design components.

• Establish creative direction for campaigns, product launches, websites, events, and sales enablement initiatives.

• Design both digital and print materials, including landing pages, advertisements, presentations, one-pagers, social media content, trade show environments, and promotional merchandise.

• Lead and mentor designers and freelancers, offering constructive feedback, establishing quality standards, and overseeing priorities and workflow.

• Collaborate with teams in Product Marketing, Demand Generation, Content, Sales, Product Design, and executive leadership.

• Develop self-service resources to promote brand consistency throughout the organization.

• Evaluate high-profile work to ensure alignment with brand standards.

• Utilize performance data, feedback, and testing to guide creative choices.

• Illustrate the impact of branding efforts on awareness, engagement, and pipeline growth.

• Brief, guide, and review the work of external creative partners, printers, and production vendors.

• Oversee creative budgets as necessary.

⛳️ Requirements

• A Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or a related field, or equivalent hands-on experience.

• Over 7 years of experience in brand or graphic design, with at least 2 years in project leadership, designer management, or creative direction.

• Proven experience in building or refining brand identities and scalable guidelines.

• Outstanding skills in typography, layout, color, and composition across digital, print, and presentation formats.

• A strong portfolio showcasing relevant work.

• Advanced proficiency in Figma and Adobe Creative Suite, including Illustrator, Photoshop, and InDesign.

• Familiarity with Google Slides or PowerPoint for creating sales and executive presentations.

• Capability to mentor designers, provide actionable feedback, and manage creative workflows, intake, and deadlines.

• Proficient in presenting and defending design choices, translating business objectives into creative solutions, and working collaboratively across teams.

• Exceptional organizational and project management abilities.

• Experience and comfort in a fast-paced environment characterized by ambiguity.

• Experience in B2B technology, SaaS, supply chain, or logistics is advantageous.

• Bonus skills include motion design and video editing capabilities, particularly with After Effects, Premiere, or similar software.

• Familiarity with platforms like Webflow, HubSpot, or other web and marketing tools is a plus.

• Experience responsibly utilizing AI-assisted design tools is a bonus.

• Background in high-growth B2B SaaS, e-commerce, logistics, or supply chain technology companies, or at a design agency focused on branding is a bonus.

🏝️ Benefits

• Opportunity for remote work.

• Chance to lead a small team of designers and freelance collaborators.

• Professional development and mentorship opportunities through leading and guiding designers.