Creative Strategist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Create compelling direct response advertisement concepts for platforms such as Meta, TikTok, and other paid channels.

• Develop impactful angles, hooks, and messaging strategies tailored for a mature female demographic.

• Transform product benefits into emotion-driven advertisements that solve problems.

• Continuously brainstorm new ideas while refining and enhancing proven successful concepts.

• Evaluate performance metrics including hooks, retention rates, CTR, CPA, and ROAS.

• Recognize successful creatives and identify key patterns.

• Formulate structured iterations to amplify successful campaigns.

• Draft clear, actionable briefs for UGC creators and editors.

• Provide guidance to creators on tone, structure, objections, and delivery approaches.

• Collaborate closely with media buyers to synchronize creative efforts with performance outcomes.

• Work in partnership with brand and marketing teams to maintain consistency across initiatives.

⛳️ Requirements

• Demonstrated experience as a Creative Strategist for direct-to-consumer brands.

• Solid foundation in direct response advertising techniques.

• Comprehensive knowledge of Meta and TikTok advertisement creatives.

• Proven track record of scaling advertisements, rather than just launching them.

• Strong instinct for copywriting, including hooks, headlines, and calls-to-action.

• Data-driven approach combined with creative insight.

• Capability to work quickly, test efficiently, and learn rapidly.

🏝️ Benefits

• Competitive salary.

• Consistent and reliable payment schedule.

• Opportunity to engage with a rapidly expanding global e-commerce brand.

• Long-term career growth prospects.