International Recruitment Manager

This is a fully remote position, open to applicants in Malaysia.

📋 Description

• Develop and execute marketing plans for the region and country in Malaysia and the Southeast Asian cluster, overseeing and delivering in-country projects and activities in close collaboration with the UK-based regional team and a Malaysian-based colleague, to support the International Student Recruitment leadership team in establishing a robust base of applications and enrolments for the University.

• Responsible for strategizing and overseeing the University’s recruitment initiatives in Malaysia and the Southeast Asian cluster, managing and delivering in-country projects and activities in partnership with the UK-based regional team and Malaysian colleagues.

• Play an essential role in nurturing and expanding relationships with the University’s key stakeholders in the region, including pivotal schools, colleges, and agents.

• Prepare and deliver presentations and workshops to students, agents, and school counselors, representing the University of Southampton at educational exhibitions and in-country events.

• Collaborate with the Regional Head of International Recruitment and Partnerships to manage, support, and execute in-country projects and activities.

• Cultivate a collaborative team environment that emphasizes teamwork and a growth mindset, leading to increased achievement of our Southeast Asia regional targets and KPIs, while spearheading the strategic planning and execution of student recruitment initiatives.

• Contribute to annual market recruitment strategies for assigned markets, working closely with the regional team to provide high-quality market analysis and country-specific updates to inform future planning.

• Employ an analysis-driven approach, offering insights on market-related issues to inform engagement activities and adjust planning and forecasting accordingly.

• Regularly evaluate recruitment initiatives to generate timely reports based on market intelligence, performance, competitor activities, market threats, and opportunities.

• Promote and enhance understanding of the University’s programs and unique selling points (USPs).

• Represent the University on-site, managing engagement with key partners, stakeholders, and alumni, while actively seeking opportunities to develop new strategic relationships within the region.

• Establish and sustain long-term relationships with a diverse range of key influencers, such as international schools, colleges, universities, funding bodies (including government ministries and embassies), British Council alumni, educational agents, edtech partners, and partner institutions.

• Lead international conversion activities for the University, collaborating closely with the marketing team.

• Provide briefing reports to various audiences, encompassing statistical and trend analysis, benchmarking activities, market research, horizon scanning, and competitor analysis.

• Consult on and communicate intake targets at the commencement of each admissions cycle, assess performance, suggest improvements, and disseminate best practices.

• Contribute towards broader initiatives as a member of the University of Southampton’s Global Recruitment & Admissions department, ensuring a superior applicant and student experience.

• Update and maintain internal and external guidelines on the equivalencies of local qualifications while assisting schools and admissions staff in applying this information consistently.

• Manage marketing campaigns and contribute to the development of student- or partner-focused materials.

• Support recruitment for our International Branch Campuses (Malaysia and Delhi) as applicable.

⛳️ Requirements

• Have experience in international student recruitment.

• Previous experience in contributing to or designing and implementing data-driven regional student recruitment strategies that achieve a sustainable recruitment pipeline.

• Strong marketing and communication skills.

• Experience in working with agents and schools in the region.

• Proven experience in creating and evaluating the effectiveness of in-country social media strategies.

• Project management experience.

• Bachelor’s degree with good to strong academic performance.

• A master’s degree is beneficial.

• Proficient in IT software, including the Microsoft Office suite, Power BI, and Dynamics.

• Excellent oral and written communication abilities, including the capability to present effectively to diverse audiences in an engaging manner.

• Advise, organize, and facilitate visits from faculty and university colleagues, ensuring smooth logistics, scheduling, and coordination of in-country activities.

• Ability to respond positively and creatively to unforeseen events both domestically and internationally.

• Willingness to travel extensively (40% of the time) and on short notice.

🏝️ Benefits

• Comprehensive benefits package including health insurance.

• Opportunities for professional development and career advancement.

• Flexible working hours and potential for remote work options.