Integrated Marketing Program Manager

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Oversee comprehensive marketing initiatives that encompass experience management, content creation, integrated communications, delivery, and value assessment.

• Convert stakeholder goals into program briefs that include target audiences, value propositions, messaging, KPIs, and success metrics.

• Administer program activities and workflows utilizing internal planning and marketing tools.

• Organize and execute event experiences, incorporating session formats, engagement strategies, attendee recruitment, audience journeys, and communication plans.

• Create messaging frameworks, agenda narratives, speaker support materials, and essential content assets.

• Supervise milestones, dependencies, roles, responsibilities, budgets, and delivery requirements.

• Coordinate production, rehearsals, on-site execution, and post-event lead management and follow-up.

• Implement audience segmentation and journey mapping across digital communications, content, and events.

• Handle program measurement, assessing attendance quality, engagement metrics, follow-up conversion, and insights reporting.

• Collaborate with stakeholders, creative teams, production resources, and cross-functional teams to ensure brand-aligned programs are delivered.

• Build and nurture communities where applicable.

• Utilize AI-enabled tools, agents, and workflow integrations to enhance marketing and communication efficiency.

• Offer guidance and quality assurance to team members and lead event teams during on-site delivery as necessary.

⛳️ Requirements

• 5–12+ years of experience in event delivery and/or marketing program management.

• Demonstrated experience in leading complex marketing programs from strategy and planning through execution, measurement, and optimization.

• Strong background in event and experience management, including in-person, virtual, and/or hybrid programs, production, and on-site delivery.

• Experience collaborating with senior leaders and cross-functional teams within large or matrixed organizations.

• Proficient in content and communications, including messaging, storytelling, executive communications, presentations, and speaker support.

• Program management experience overseeing multiple workstreams, timelines, dependencies, budgets, and competing priorities.

• Familiarity with audience segmentation, journey planning, engagement data, and KPIs.

• Exceptional written and verbal communication skills, executive presence, and meticulous attention to detail.

• Legal authorization to live and work in the country where the position is located without employer sponsorship.

• Experience in professional services or complex B2B environments is a plus.

• Knowledge of AI-enabled marketing tools, AI agents, and workflow automation is advantageous.

• Experience in leading teams or providing strategic direction and quality assurance is a plus.

🏝️ Benefits

• Remote work arrangement.

• Possibility of contract extension beyond March 31, 2027.

• Commitment to inclusive and equitable hiring practices.

• Equal opportunity employer.