Integrated Marketing Manager – US, Canada

📋 Description

• Serve as the representative for the AMER region within global campaign teams and relay campaign updates to regional stakeholders.

• Assist in the execution of comprehensive B2B marketing campaigns across various channels.

• Take charge of the audience segmentation strategy in collaboration with the Business Operations and Campaign Operations teams.

• Collaborate with Campaign Operations on program development, lead routing, and audience targeting initiatives.

• Create and implement email nurture campaigns and Outreach sequences to facilitate pipeline generation and enhance customer engagement.

• Oversee A/B testing strategies and campaign optimization initiatives.

• Monitor campaign performance metrics and provide actionable insights to both regional and global teams.

• Organize virtual and in-person marketing events as required.

• Keep operational marketing materials and sales enablement assets updated to ensure teams have the necessary resources.

• Work with external vendors to aid in sponsorship activations and the delivery of demand generation campaign objectives.

⛳️ Requirements

• 5–7 years of experience in integrated marketing, demand generation, or campaign marketing within B2B technology or SaaS sectors.

• Solid understanding of customer journey mapping and marketing tactics throughout the funnel.

• Experience in audience segmentation and familiarity with intent-based marketing tools.

• Exceptional communication, stakeholder management, and cross-functional collaboration skills.

• Strong organizational and project management skills with a keen attention to detail.

• Capability to work independently and proactively in dynamic, ambiguous environments.

• Experience in supporting campaign reporting, optimization, and performance tracking.

🏝️ Benefits

• Job Benefits