Integrated Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement quantifiable demand generation initiatives that enhance revenue via the direct sales team.

• Oversee business-to-business multi-channel marketing initiatives, which include email campaigns, drip email nurture series, and content development.

• Partner with Product and Content Marketing, along with sales leadership, to devise campaigns aimed at building pipelines in key markets.

• Collaborate closely with content and design teams to develop landing pages for campaign calls-to-action (CTAs).

• Work in conjunction with Marketing Operations to align marketing database segmentation with target personas.

• Sustain marketing database segmentation to guarantee that communications are relevant to the intended audience.

• Ensure that all HubSpot programs are connected to Salesforce.com campaigns for accurate tracking of campaign ROI.

• Evaluate tactical campaign performance for ongoing enhancement.

• Conduct a marketing program retrospective after the completion of each initiative.

• Execute A/B testing to improve the effectiveness of subject lines, headers, images, copy, and calls-to-action.

• Develop expertise in the company's lead funnel.

• Perform additional responsibilities as assigned by the manager.

⛳️ Requirements

• 3 to 5 years of experience in B2B marketing programs.

• Proficiency with CRM systems (Salesforce.com) and marketing automation platforms (HubSpot).

• Skilled in crafting engaging messages that stimulate interest and drive conversions.

• Ability to interpret how strategic goals translate into market-specific programs.

• Proven track record of execution with meticulous attention to detail.

• Strong project management abilities for overseeing schedules and deadlines (experience with project management software like Asana is advantageous).

• Familiarity with B2B marketing principles.

• Experience in audience development is a plus.

• Must be legally authorized to work in the country where the position is based.

• Bachelor's degree required, preferably with a focus on marketing, business, or communications.

🏝️ Benefits

• Medical, Dental & Vision Benefits.

• 401(k) Savings Plan with Company Match.

• Flexible Planned Paid Time Off.

• Generous Sick Leave.

• Inclusive & Welcoming Environment.

• Purpose-Driven Culture.

• Work-Life Balance.

• Commitment to Community Involvement.

• Employer-Paid Parental Leave.

• Employer-Paid Short-Term Disability.

• Remote Work Flexibility.