Integrated Marketing Manager

📋 Description

• Strategize, implement, and enhance comprehensive B2B marketing campaigns across various channels including paid media, email, webinars, and events.

• Take ownership of the complete campaign management process—from brief creation and message alignment to execution, follow-up, and performance evaluation.

• Propel demand generation by boosting lead volume, enhancing lead quality, and aiding in pipeline expansion.

• Collaborate closely with the Sales team to synchronize campaigns with outreach strategies and guarantee timely and effective lead follow-up.

• Oversee and assist with event marketing initiatives, encompassing field events, trade shows, and hosted experiences.

• Work together with Product Marketing to convert value propositions into engaging campaign messaging and materials.

• Coordinate with external agencies and internal shared services (such as design, paid media, and marketing operations) to ensure campaigns are delivered on schedule and within budget.

• Monitor, analyze, and report on campaign performance, leveraging insights to drive continual improvement.

• Assist with marketing operations processes, including campaign setup, lead distribution, and CRM maintenance.

• Ensure consistent execution across both brands while customizing campaigns for their specific audiences and market segments.

⛳️ Requirements

• 4–5+ years of experience in B2B marketing, demand generation, or campaign management.

• Proven track record of executing multi-channel marketing campaigns (email, paid media, webinars, and/or events).

• Experience working alongside Sales Development teams and aiding in lead generation or pipeline objectives.

• Familiarity with CRM and marketing automation systems (e.g., Salesforce, HubSpot, Marketo).

• Strong project management capabilities with the ability to handle multiple campaigns at once.

• Experience in tracking and reporting on campaign performance, utilizing data to guide decisions.

• Exceptional communication and collaboration skills, with the ability to work across various functions.

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).

🏝️ Benefits

• An inclusive workplace that appreciates diverse thoughts, experiences, and backgrounds.

• Fullsteam is an Equal Opportunity/Affirmative Action employer.

• All qualified applicants will be considered for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status, or any other status protected by federal, state, or local law.