Insights Principal

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement strategies for account analytics, annual learning agendas, incrementality testing roadmaps, and strategic analysis plans.

• Act as the primary analytics representative for designated accounts.

• Cultivate client relationships and offer consultative insights and recommendations.

• Convert Media Mix Model results into strategic business decisions.

• Establish attribution methods for comprehensive media and evaluate channel tactics and growth opportunities.

• Recognize client health indicators, growth prospects, and paths for escalation or recommendations.

• Articulate advanced statistical concepts to non-technical executives.

• Utilize BI tools, dashboards, Bliss Point applications, and analytical environments to derive insights.

• Oversee forecasting, A/B testing, incrementality testing, regression analytics, segmentation, and campaign assessments.

• Deliver intricate analytical projects from initial scoping and hypothesis generation to execution, synthesis, and presentation.

• Integrate cross-channel data and methodologies to inform optimization, investment, and growth decisions.

• Develop budget optimization tests leveraging Media Mix Model expertise.

• Ensure quality control throughout analyses, reporting, and visualization.

• Employ SQL to extract, validate, and interpret structured marketing data.

• Collaborate with Media, Client Strategy, Analytics, and client teams.

• Enhance workflows, analytical rigor, tooling, and insight delivery.

• Identify cross-selling signals, emerging business needs, and strategic growth opportunities.

⛳️ Requirements

• 7–10 years of experience in analytics-oriented positions.

• Proven record in developing analytics strategies, building client relationships, creating consultative insights, familiarity with Media Mix Models, and employing quantitative methods.

• Experience in formulating annual learning agendas, testing roadmaps, and strategic analytical methodologies aligned with client and business objectives.

• Capability to lead an account-level analytics practice and independently address high-value inquiries.

• Proficient in transforming broad or ambiguous questions into precise, finite analytical approaches.

• Advanced proficiency in BI platforms such as Tableau, Power BI, Metric, or comparable tools.

• Comfortable utilizing AI tools, validating outcomes, and managing sensitive data.

• Familiarity with cloud data environments such as Snowflake, Redshift, or similar platforms.

• Strong working knowledge in SQL.

• Extensive experience in statistical analysis and predictive methodologies.

• Significant experience with R and/or Python for testing, forecasting, modeling, and advanced analytics.

• Exceptional communication and interpersonal abilities.

• Confidence in preparing presentations and delivering them to senior client leadership.

• Advanced skills in Excel / Google Sheets and PowerPoint / Google Slides.

• Ability to manage multiple tasks, prioritize effectively, and allocate time across clients, relationships, and initiatives.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• 20 paid holidays.

• Comprehensive medical, dental, vision, life, and disability insurance.

• Flexible Spending Accounts.

• Retirement plan with a match up to 4% of contributions at 100%.

• Fringe benefits.

• Forma access.

• Unlimited telemedicine and teletherapy at no cost.

• Thankful giving initiatives.

• Equity opportunities.

• Birthing parents receive 16 weeks of paid leave at 100% pay.

• Partners are eligible for 12 weeks of parental leave.

• Access to on-demand learning resources.

• Mentorship program.

• Leadership and management development programs and resources.

• Monthly variable revenue payment opportunity (RevShare).

• Discretionary annual performance bonus.