Insights Lead Analyst

📋 Description

• Develop and oversee the analytics strategy for an account by gaining an understanding of the client's business, media strategy, and formulating annual learning agendas, testing plans, and analysis roadmaps.

• Proactively recommend the most suitable measurement techniques to assess media effectiveness, evaluate tactical performance, and inform channel expansion decisions.

• Maintain a comprehensive understanding of the client's business objectives and marketing strategy to identify high-value questions that need addressing.

• Provide insights that are clear, concise, and actionable, aiding clients and internal teams in making informed business and marketing choices.

• Listen attentively for indicators of client health, satisfaction, or dissatisfaction, and proactively resolve issues through enhanced communication and insightful delivery.

• Employ business intelligence tools, dashboards, and reporting environments—including relevant Bliss Point applications—to support the generation of insights, development of recommendations, and storytelling for clients.

• Keep a robust working fluency in analytics and reporting environments to enhance accuracy, efficiency, and strategic output.

• Discover opportunities to enhance reporting, dashboarding, workflow clarity, and the scalability of insight delivery at the account level.

• Stay updated on new product capabilities, analytics technologies, and industry trends, proposing enhancements that improve measurement quality and business impact.

• Assist in translating technical outputs, data structures, and measurement realities into language that is relevant to clients, fostering better understanding and adoption.

• Maintain a solid working knowledge of quantitative methods and statistics, proactively suggesting tests, analyses, and reporting strategies on a continual basis.

• Lead the creation of analytical capabilities and solutions, including segmentation, campaign evaluations, custom reporting, dashboard logic, and cross-channel performance analysis.

• Integrate data across channels, platforms, and reporting environments to generate cohesive insights and actionable recommendations.

• Conduct appropriate quality-control procedures for analysis, reporting, and data visualization to ensure outputs are precise and useful for decision-making.

• Balance business requirements with an appropriate level of analytical complexity to ensure outputs are both rigorous and practical.

• Utilize SQL and related analytical tools for extracting, validating, and interpreting data to support client decision-making.

⛳️ Requirements

• 5–7 years of experience in marketing analytics roles, demonstrating a history of client engagement, understanding business needs, and applying analytics to facilitate marketing decisions.

• Proven experience in developing or leading learning agendas, testing roadmaps, reporting strategies, and measurement recommendations aligned with client objectives.

• Strong proficiency in business intelligence platforms such as Tableau, Power BI, or similar tools.

• Familiarity with structured data environments like Snowflake, Redshift, or other cloud data tools.

• Advanced working knowledge of SQL for querying, validating, and analyzing structured marketing data.

• Solid understanding of statistics, testing, and analytical methods; practical experience with R and/or Python is preferred, particularly for testing, exploratory analysis, or advanced analytical tasks.

• Exceptional capability to transform complex data into clear, concise, and decision-oriented narratives and presentations.

• Able to connect measurement and performance insights back to business outcomes and client priorities effectively.

• Advanced skills in Excel / Google Sheets and PowerPoint / Google Slides; adept at managing time efficiently across clients, stakeholders, and internal initiatives.

• Outstanding communication and interpersonal skills, with the ability to collaborate effectively across external and internal teams.

🏝️ Benefits

• Unlimited PTO: At Tinuiti, we value your need for time to rest, recharge, and enjoy life away from work.

• 20 paid holidays, including several long weekends, to ensure you have ample time to step back and disconnect.

• Healthcare: Comprehensive Medical, Dental, Vision, Life & Disability, and Flex Spending Accounts.

• Retirement: 100% match on up to 4% of your contributions.

• Perks and Wellness: Access to Fringe, Forma, unlimited Telemedicine and Teletherapy at no cost, Thankful giving, and equity participation.

• Parental Leave: Birthing parents receive 16 weeks of leave at 100% pay (partners 12 weeks) following the birth or adoption of a child.

• Learning and Development: Opportunities for on-demand learning, mentorship programs, and leadership and management development resources.