Influencer & Social Specialist, DTC E-commerce

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Identify and compile your own lists of influencers, creators, and ambassadors within the wellness sector.

• Initiate outreach focusing on quality over quantity, emphasizing compatibility, conversion, and the value of long-term relationships.

• Oversee the entire ambassador pipeline, from initial sourcing and outreach to onboarding and continuous relationship management.

• Monitor outreach performance and refine strategies to enhance conversion rates for active ambassadors.

• Cultivate genuine relationships with creators and pinpoint potential strong, long-term brand partnerships.

• Propose innovative campaign, collaboration, and activation ideas rather than simply executing predefined tasks.

• Contribute to the evolution and enhancement of the influencer program as the primary owner of this function.

• Engage with the brand’s community across platforms like Instagram and TikTok.

• Timely and thoughtfully respond to comments, DMs, and community interactions in a manner that aligns with the brand's values.

• Actively practice social listening to uncover opportunities, sentiments, and trends.

• Craft genuine, personalized responses that enhance brand trust and connection.

• Stay updated on social media trends, particularly on TikTok and Instagram, and leverage them effectively.

• Assist with customer inquiries via email, chat, and social media channels.

• Address support tickets clearly and empathetically while adhering to established procedures and escalation processes.

• Utilize customer experience tools and internal systems to ensure timely support for customers.

• Help integrate insights gathered from customer interactions into community and influencer strategies.

⛳️ Requirements

• A minimum of 2 years of experience in influencer marketing, ambassador programs, social media engagement, or community management.

• Experience with DTC e-commerce brands, ideally within the wellness sector, with consideration for beauty or health backgrounds.

• Practical experience in sourcing influencers and managing creator relationships throughout the entire process.

• Proven experience in responding to comments on Instagram, TikTok, DMs, and community interactions.

• Background in customer support, including handling email, chat, or social-based support tickets.

• Strong grasp of how outreach performance correlates with conversion rates and overall program success.

• Experience in wellness, herbal medicine, hormone health, or Traditional Chinese Medicine is a plus.

• Background in beauty or health brands with applicable DTC experience is advantageous.

• Familiarity with customer and e-commerce workflows in a dynamic online brand setting is preferred.

🏝️ Benefits

• Access to a **$200K+ perk marketplace** offering discounts on over 150 global services.

• Option to **withdraw up to 50% of approved earnings** before payday.