Influencer Research & Outreach Executive

This is a fully remote position, open to applicants in India.

📋 Description

• Identify and investigate relevant influencers on Instagram and YouTube.

• Utilize Instagram Search, YouTube Search, hashtags, keywords, and influencer discovery tools to locate suitable creators.

• Develop and uphold influencer databases with precise profile information.

• Explore influencers from various niches, audience sizes, and geographical locations.

• Evaluate influencer profiles and the quality of their content.

• Assess influencer performance using key metrics such as: Engagement Rate (ER), follower growth, reach, and impressions (when available), audience quality and authenticity, average views, and interactions. Identify fake followers, suspicious engagement trends, or low-quality audiences.

• Determine influencer-brand alignment based on content style, audience demographics, values, and niche relevance.

• Initiate and manage discussions with influencers through Instagram DMs and email.

• Follow up with influencers about collaboration opportunities.

• Maintain professional communication and foster long-term relationships with influencers.

• Monitor outreach status and response rates.

• Keep influencer outreach trackers and campaign databases updated.

• Prepare influencer shortlists and recommendation reports.

• Collaborate with marketing and internal teams regarding influencer selections.

• Provide regular updates on outreach progress and campaign readiness.

⛳️ Requirements

• Experience in researching Instagram and YouTube.

• Solid understanding of influencer marketing and creator ecosystems.

• Familiarity with influencer discovery platforms.

• Knowledge of influencer metrics, including: Engagement Rate (ER), reach, audience quality, views, watch time, and growth trends. Ability to assess influencer-brand fit.

• Exceptional written and verbal communication skills in English.

• Strong attention to detail and organizational abilities.

• Capacity to handle multiple influencer conversations at once.

• Proficiency in: Google Sheets, Microsoft Excel, and Google Workspace.

🏝️ Benefits

• Opportunity to work in a dynamic and creative environment.

• Collaboration with diverse teams and influencers.

• Professional development and growth opportunities.