Influencer Marketing, VA

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Identify and source creators on various platforms (TikTok, Instagram, YouTube, etc.) that align with brand positioning and target demographics.

• Research and assess creators based on their engagement rates, audience quality, content style, and compatibility with the brand.

• Develop and maintain a pipeline of pre-screened creators ready for outreach.

• Document sourcing activities in Airtable or similar tracking systems.

• Conduct daily outreach to creators through direct messages, emails, and various platforms.

• Tailor outreach messages to enhance response and conversion rates.

• Consistently follow up to optimize creator onboarding.

• Negotiate basic deliverables, timelines, and usage rights as necessary.

• Keep organized records of outreach status, responses, and onboarding progress.

• Handle day-to-day communications with active creators.

• Coordinate deliverables, deadlines, and approval of content.

• Ensure creators comprehend briefs, hooks, and conversion-focused strategies.

• Gather, organize, and archive content for internal purposes (ads, organic, whitelisting).

• Assist in providing creators with clear guidance based on successful strategies.

• Maintain an updated and segmented creator database (new, active, top performers).

• Support the launch of campaigns and ongoing testing initiatives.

⛳️ Requirements

• Demonstrated experience in influencer marketing, user-generated content (UGC), or creator partnerships.

• Strong comprehension of TikTok and Instagram trends, with a keen eye for high-performing, conversion-oriented content.

• Highly organized with a strong attention to detail and the ability to manage multiple creators concurrently.

• Exceptional written communication skills, particularly for outreach and relationship management.

• Capability to thrive in a fast-paced, performance-driven environment and adapt swiftly to changing priorities.

• Availability to work during US hours (EST/PST) consistently.

🏝️ Benefits

• Remote-first policy, allowing you to work from anywhere.

• Unlimited paid time off.

• Paid holidays based on your country of residence.

• Pro-rated 13th-month bonus available in select regions.

• Referral bonuses.

• Financial assistance for online courses.

• A fun and casual work environment.

• Employee engagement activities and virtual gatherings.