Influencer Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and oversee Tether's comprehensive influencer strategy on a global scale, focusing on areas such as AI, technology, lifestyle, culture, health, crypto, and beyond.

• Discover, assess, and cultivate lasting relationships with influencers and creators independently and through agencies when appropriate.

• Manage campaigns from start to finish: briefing, contracting, execution, measurement, and iteration.

• Collaborate with product teams across all four pillars (Stable Finance, Stable Intelligence, Stable Power, Stable Communications) to ensure influencer activities align with our product launches.

• Create a dedicated tech and developer influencer program targeting YouTubers, technical bloggers, open-source maintainers, tech podcast hosts, and AI influencers.

• Remain attuned to shifts in platforms such as X, Rumble, YouTube, TikTok, Instagram, Twitch, and future emerging platforms.

⛳️ Requirements

• Over 5 years of experience in influencer marketing, creator partnerships, or similar creator-focused roles.

• A proven history of successfully executed campaigns that you can discuss in detail.

• A solid understanding of the tech and developer creator landscape.

• Proficient knowledge of crypto, AI, or P2P/open-source to effectively brief creators without feeling out of depth.

• Keen intuition for discerning authentic creators from inauthentic ones.

• Established connections with developer influencers or technical content creators (Bonus points).

• Prior experience in developing an influencer program from the ground up (Bonus points).

• Experience collaborating with agencies across various regions and effectively managing them (Bonus points).

🏝️ Benefits

• Flexible work arrangements.

• Opportunities for professional development.