Influencer Marketing Manager

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Develop and oversee Tether's comprehensive global influencer strategy encompassing AI, technology, lifestyle, culture, health, cryptocurrency, and more.

• Identify, evaluate, and cultivate long-lasting partnerships with influencers and creators, both independently and through agencies when appropriate.

• Execute end-to-end campaigns: from briefing and contracting to execution, measurement, and iteration.

• Collaborate with product teams across all four pillars (Stable Finance, Stable Intelligence, Stable Power, Stable Communications) to ensure influencer activities align with our product launches.

• Create a specialized influencer program targeting tech and developer audiences, including YouTubers, technical bloggers, open-source software maintainers, tech podcast hosts, and AI influencers.

• Remain informed about shifts in platforms such as X, Rumble, YouTube, TikTok, Instagram, Twitch, and any emerging platforms.

⛳️ Requirements

• Over 5 years of experience in influencer marketing, creator partnerships, or relevant creator-side roles.

• A proven history of managing campaigns from inception to completion, with measurable results to discuss.

• A genuine understanding of the tech and developer creator ecosystem, beyond just consumer lifestyle.

• Sufficient knowledge of cryptocurrency, AI, or P2P/open-source to brief a creator confidently.

• Strong instincts for discerning authentic creators from inauthentic ones.

• Established relationships with developer influencers or technical content creators (Bonus points).

• Experience in building an influencer program from the ground up (Bonus points).

• Experience collaborating with agencies across various regions and managing those relationships effectively (Bonus points).

🏝️ Benefits

• Options for remote work.

• Opportunities for professional development.