Influencer Marketing Manager

This is a fully remote position, open to applicants in Netherlands.

📋 Description

• Develop and oversee Tether's global influencer strategy spanning AI, technology, lifestyle, culture, health, crypto, and more.

• Identify, evaluate, and cultivate long-term partnerships with influencers and creators, both independently and through agencies when appropriate.

• Execute comprehensive campaigns: from briefing and contracting to deployment, measurement, and iteration.

• Collaborate with product teams across all four pillars (Stable Finance, Stable Intelligence, Stable Power, Stable Communications) to synchronize influencer initiatives with our actual launches.

• Establish the tech and developer influencer program specifically targeting YouTubers, technical bloggers, open-source software maintainers, tech podcast hosts, and AI influencers.

• Keep abreast of platform developments such as X, Rumble, YouTube, TikTok, Instagram, Twitch, and emerging platforms.

⛳️ Requirements

• Minimum of 5 years in influencer marketing, creator partnerships, or relevant creator-side experience.

• A proven record of successfully managing campaigns from start to finish, with measurable outcomes to discuss.

• A solid understanding of the tech and developer creator landscape, beyond just consumer lifestyle.

• Adequate knowledge of crypto, AI, or P2P/open-source to brief a creator confidently.

• Keen instincts to discern authentic creators from inauthentic ones.

• Established connections with developer influencers or technical content creators (Bonus points).

• Experience in building an influencer program from the ground up (Bonus points).

• Previous collaboration with agencies across multiple regions and proficiency in managing them (Bonus points).

🏝️ Benefits

• Flexible work arrangements.

• Opportunities for professional development.