Influencer Marketing Manager

This is a fully remote position, open to applicants in Cyprus.

📋 Description

• Develop and expand GoMining’s influencer marketing strategy from the ground up.

• Identify influencer categories, content styles, geographical focus, and creator segmentation.

• Oversee influencer operations using platforms like impact.com:

• - onboarding creators

• - tracking performance

• - managing payouts

• - generating reports

• Identify, assess, negotiate, and maintain relationships with influencers and creators.

• Administer channel budgets and analyze unit economics.

• Initiate and enhance campaigns on platforms including YouTube, TikTok, X, Telegram, podcasts, and others.

• Experiment with hypotheses related to formats, messaging, CTAs, landing pages, and conversion pathways.

• Collaborate closely with performance marketing and content teams to maintain consistent messaging.

• Create reports and analytics surrounding CAC, LTV, attribution, conversion rates, and creator performance.

• Scale effective partnerships and refine campaigns that are underperforming.

⛳️ Requirements

• A minimum of 2 years of experience in influencer marketing, affiliate marketing, or partnerships.

• Familiarity with impact.com or other similar influencer/affiliate platforms.

• Comprehensive understanding of the crypto, Web3, or DeFi ecosystems.

• Strong knowledge of attribution and analytics tools:

• - AppsFlyer

• - GA4

• - Hotjar

• - One-links / tracking systems

• Proven experience utilizing a data-driven methodology and performance metrics.

• Excellent negotiation and relationship management abilities.

• Proficiency in English at C1 level or higher is required.

• Knowledge of additional languages is advantageous.

• **Nice to Have**

• - Established network of crypto/fintech influencers and creators.

• - Experience in scaling influencer channels on a global scale.

• - Background in app-based or subscription products.

• - Experience in performance marketing or paid acquisition.

🏝️ Benefits

• Professional development: support for courses, conferences, and English language learning (up to 100% coverage).

• Work-life balance: remote or hybrid work options with flexible hours across international teams.

• Paid leave: up to 28 vacation days + 8 company holidays + 5 personal days annually.

• Recognition programs: structured performance evaluations and team awards.

• Team culture: retreats in international locations (for instance, company accommodations in Cyprus).