Influencer Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Identifying relevant influencers, creators, and communities, and inspiring them for the mission in the long term.

• Independently manage an active portfolio of over 25 influencers and further develop top performers.

• Establish long-term brand ambassador partnerships.

• Collaborate with creators to develop creative concepts, storylines, and campaign formats.

• Develop cross-channel influencer strategies for platforms such as Instagram, TikTok, YouTube, Twitch, podcasts, and other creator channels.

• Recognize new platforms, trends, and creators early, and test innovative formats.

• Strategically and operationally plan and execute influencer campaigns, focusing on brand awareness, performance & conversion, community building, storytelling, and viral formats.

• Analyze campaign and creator performance based on relevant KPIs and derive data-driven optimizations.

• Collaborate closely with paid media, brand, content, and performance marketing teams.

• Contribute new ideas, question existing processes, and continuously evolve influencer marketing.

⛳️ Requirements

• A minimum of 3–5 years of experience in influencer marketing.

• Ideally, experience in the D2C, lifestyle, health, or consumer brand sectors.

• Independent management of larger creator portfolios.

• Successful scaling of influencer campaigns.

• Understanding of influencer marketing from both brand and performance perspectives.

• Experience with TikTok, Instagram, YouTube, and Twitch.

• Understanding the respective creator ecosystems.

• A sense for trends, storytelling, viral mechanics, and creative campaign ideas.

• A strategic yet hands-on working style.

• Independent implementation of topics.

• Proficiency in handling numbers, KPIs, and performance analyses.

• Strong communication skills and the ability to build trusting relationships within the creator environment.

• Passion for a healthy lifestyle.

🏝️ Benefits

• Competitive compensation.

• Location-independent work.

• Flexible working hours.

• Freedom and responsibility.

• Support for personal and professional development.

• Professional equipment: personal MacBook and necessary professional software.

• Profit-sharing opportunities.

• E-bike leasing.

• Offline events.

• Permanent position with the flexibility of a freelancer.