Influencer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement and enhance our influencer marketing strategy to boost brand awareness and engagement at the top of the funnel, including support for product launches and integrated brand campaigns.

• Position Dropbox within relevant cultural discussions through strategic, impactful partnerships with creators.

• Lead the development of engaging, shareable content across platforms such as TikTok, YouTube, Instagram, and other emerging channels.

• Manage the complete campaign execution process, encompassing planning, timelines, budgets, briefs, and deliverables.

• Establish and expand a continuous creator and user-generated content program to bolster ongoing brand storytelling.

• Collaborate with agencies to identify and assess creators using data and sound brand judgment (audience alignment, content quality, brand safety, performance history).

• Craft clear, compelling creative briefs that balance brand guidelines with genuine creator voices; oversee reviews and approvals.

• Oversee campaign execution, including content schedules, tracking links/UTMs, and permissions for whitelisting/ads.

• Maintain operational aspects of the program, including creator databases, templates, and briefs.

• Stay updated on creator trends, platform updates, and new tools; proactively present fresh ideas and opportunities to the team.

⛳️ Requirements

• Over 4 years of experience in influencer marketing, demonstrating a successful track record of executing comprehensive campaigns (either in-house or at an agency).

• Strong project management abilities and the capacity to handle multiple campaigns simultaneously with meticulous attention to detail.

• Exceptional taste in creators and brand judgment, coupled with a data-driven approach to decision-making.

• Experience in managing influencer partnerships, with a solid understanding of essential contract terms (deliverables, timelines, usage rights, exclusivity, FTC compliance, brand safety).

• Ability to establish KPIs, evaluate performance, and convert results into actionable insights.

• Strong writing and communication skills, particularly in crafting briefs for creators.

• Demonstrated capability to collaborate effectively across various functions.

• Self-motivated with a strong sense of ownership and a proactive approach.

• Familiarity with AI or tools related to tech/productivity is a plus.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Professional development opportunities