Influencer Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Influencer Sourcing & Partnerships: Identify, evaluate, and establish influencer collaborations that resonate with the brand’s principles, aesthetic, and expansion goals. Build and uphold a network of top-tier creators.

• Creator Relationship Management: Oversee all influencer interactions from initial outreach to onboarding, campaign execution, and continuous communication.

• Contract Negotiation: Negotiate agreements with influencers regarding rates and deliverables on behalf of the company, including terms for whitelisting and content usage rights.

• Affiliate Program Management: Create and oversee the company’s affiliate program, which includes recruiting affiliates, defining commission structures, and enhancing program efficiency.

• TikTok Shop & TikTok Affiliates: Maintain the company’s presence on TikTok Shop, which involves onboarding and managing TikTok Shop affiliates and coordinating affiliate-driven content to maximize sales.

• Compliance & Brand Alignment: Collaborate with internal teams and external agencies to ensure that all influencer and affiliate content adheres to brand standards, platform requirements, and regulatory obligations, including FTC endorsement disclosure compliance.

• Paid Media Campaigns: Manage paid media initiatives utilizing influencer content, such as Meta partnership ads and TikTok Spark Ads. Ensure access for whitelisting is secured and creative assets are effectively deployed.

• Performance Reporting: Monitor and report on the performance of influencer and affiliate campaigns, along with return on investment, using data to guide strategy and optimize expenditures.

• Platform & Tool Management: Assess and manage third-party platforms and tools that support influencer and affiliate operations.

⛳️ Requirements

• 4 to 6+ years of experience in influencer marketing, creator partnerships, or performance marketing within a DTC or CPG environment.

• Demonstrated success in negotiating influencer contracts, including whitelisting rights, usage terms, and performance-based deal structures.

• Extensive knowledge of Meta Business Manager (partnership ads, whitelisting) and TikTok (Spark Ads, TikTok Shop, affiliate ecosystem).

• Experience in building or managing an affiliate program, which includes platform selection and commission optimization.

• Strong analytical abilities to convert campaign performance data into actionable strategies.

• Excellent written and verbal communication skills in English; adept at negotiating with creators, agencies, and internal stakeholders.

• Familiarity with project management tools (Monday.com preferred) and influencer/affiliate platforms (e.g., Impact, Grin, CreatorIQ).

• Highly organized self-starter able to independently manage a full pipeline in a remote setting.

• Capability to work during US Pacific Time business hours.

🏝️ Benefits

• Competitive salary in USD

• Growth: Be part of a rapidly expanding brand where your contributions have a clear and significant impact.

• Flexibility: Fully remote position with the freedom to manage your own workflow.

• Culture: We move quickly, celebrate achievements, and empower each other to perform at our best.