Director of Influencer Marketing

This is a fully remote position, open to applicants in Texas.

📋 Description

• Crafting and expanding PetLab Co.’s global influencer marketing strategy.

• Establishing a high-volume influencer engine capable of engaging with 100–500+ creators each month.

• Discovering and onboarding creators from macro, mid-tier, and micro influencer categories.

• Creating creator profiles and sourcing strategies that resonate with our customer demographic.

• Fostering robust, long-term relationships with creators.

• Overseeing the complete influencer workflow, including sourcing, outreach, negotiation, briefing, and execution of campaigns.

• Formulating high-impact creative briefs that yield content optimized for both organic engagement and paid advertising effectiveness.

• Working closely with the paid media team to incorporate influencer content into advertising strategies for Meta, TikTok, and YouTube partnerships.

• Managing creator whitelisting, partnership ads, and the usage of dark-post ads.

• Ensuring that influencer content aligns with brand standards, compliance, and quality expectations.

• Developing scalable systems, processes, and reporting frameworks.

• Utilizing AI tools and automation to enhance influencer sourcing, outreach, briefing, and campaign management.

• Recruiting and nurturing an in-house influencer team capable of scaling the program on a global level.

• Continuously experimenting with new influencer formats, content styles, and campaign structures to optimize performance.

⛳️ Requirements

• 3–6+ years of experience in managing or scaling influencer marketing initiatives.

• Proven track record in expanding influencer channels within DTC, ecommerce, or CPG brands.

• Demonstrated success in managing extensive creator networks.

• Strong background in performance-driven influencer campaigns.

• In-depth knowledge of Meta Partnership Ads, TikTok Spark Ads, and creator whitelisting, alongside how influencer programs facilitate them.

• Strong creative instincts with the ability to identify high-performing social media content.

• Experience in crafting clear and effective influencer briefs.

• Excellent negotiation and relationship management abilities.

• Proficiency in working with analytics, reporting systems, and tracking campaigns.

• Experience in implementing scalable systems and operational workflows.

• Familiarity with AI tools and automation to optimize influencer processes.

• Highly organized with the capacity to manage multiple campaigns concurrently.

• Experience in building and leading influencer teams.

🏝️ Benefits

• 20 days of paid time off (PTO) excluding bank holidays.

• Company bonus opportunities.

• Medical, vision, and dental insurance.

• A generous budget for learning and development.

• Short-term and long-term disability insurance.

• Life insurance coverage.

• 401K retirement plan.

• Remote work flexibility.

• Monthly Uber coffee/bagel and lunch provisions.

• Monthly internet stipend.