Influence & Partnership Manager

This is a fully remote position, open to applicants in Arizona, +5 more states.

📋 Description

• Oversee the strategy for partnerships with brand influencers and creators, focusing on awareness, credibility, retail activation, and customer acquisition.

• Identify, source, evaluate, negotiate, manage, and expand influencer partnerships.

• Create and maintain influencer pipelines across various verticals, including sports, fitness, wellness, lifestyle, performance, and culture.

• Assess creators based on factors such as audience quality, engagement, brand alignment, authenticity, content quality, and conversion potential.

• Develop tiered influencer strategies that encompass seeding, paid partnerships, ambassador programs, and relationships with marquee talent.

• Source athletes, experts, trainers, wellness professionals, and creators to bolster brand credibility and generate content assets.

• Create influencer and ambassador programs that support product launches, retail activations, sampling initiatives, and community engagement.

• Negotiate terms regarding influencer rates, deliverables, usage rights, whitelisting permissions, paid media rights, exclusivity, and partnership conditions.

• Design agreements for flexible content utilization across paid media, retail, Amazon, social platforms, PR, websites, and future marketing strategies.

• Collaborate with legal and leadership teams on contracts, compliance, disclosures, risk management, and approvals.

• Manage timelines for campaigns, briefs, approvals, deliverables, posting schedules, product shipments, launch timing, and activation logistics.

• Maintain influencer calendars, posting schedules, deliverable trackers, campaign reports, and operational workflows.

• Coordinate influencer involvement in retailer events, trade shows, sampling programs, consumer activations, and brand experiences.

• Organize and manage creator content collection, organization, tagging, distribution, and cross-functional usage.

• Support relationships with athletes, celebrities, and strategic talent, ensuring appearance coordination, deliverables, and contractual obligations are met.

• Create influencer programs aimed at enhancing retail sell-through, shopper marketing, customer acquisition, and distribution growth.

• Align influencer activities with sales, marketing, retailer goals, promotions, and key customer initiatives.

• Repurpose content generated by influencers across paid media, Amazon, retail marketing, retailer presentations, and consumer communications.

• Foster high-performing creators into long-term advocates, ambassadors, and retail activation partners.

• Establish and nurture long-term relationships with influencers, ambassadors, athletes, celebrities, and strategic talent.

• Develop partnership roadmaps that encompass paid media, retail support, PR opportunities, and brand storytelling.

• Build and maintain relationships with agents, managers, creators, and talent networks.

• Identify emerging talent and create strategic partnerships.

• Monitor metrics such as reach, engagement, traffic, conversions, sales lift, attribution, and ROI.

• Collaborate with Growth and Analytics teams to assess creator effectiveness, paid usage performance, whitelisting outcomes, and content scalability.

• Identify content that is suitable for paid media investment and broader channel deployment.

• Create dashboards, attribution frameworks, affiliate tracking programs, and post-campaign reports.

• Perform additional duties as assigned.

⛳️ Requirements

• A high school diploma is required; an associate degree or higher is preferred.

• 2–4 years of experience in influencer marketing, talent partnerships, creator marketing, or social partnerships.

• Preferred experience with consumer brands, CPG, wellness, sports, beverage, or lifestyle brands.

• A strong network of creators, agents, managers, or relationships within the influencer ecosystem is preferred.

• Proven experience in negotiating influencer agreements, including usage rights, whitelisting, paid media rights, and deliverable structures.

• A solid understanding of influencer performance metrics such as engagement, CPM, CPV, attribution, and conversion measurement.

• Experience in managing influencer campaigns across paid, organic, retail, and performance marketing objectives.

• Highly organized with excellent project management and communication skills.

• Ability to balance creative relationship-building with performance accountability.

• Familiarity with influencer platforms, affiliate tools, attribution tools, and reporting systems is preferred.

🏝️ Benefits

• Health insurance

• Dental insurance

• Vision insurance

• Critical illness insurance

• Accident insurance

• Voluntary life insurance

• Company-paid short-term disability

• Company-paid long-term disability

• Company-paid employee life insurance policy

• 401(k) plan with company match after 90 days of employment

• Monthly accrued Paid Time Off

• Leadership-approved holidays