Industry Marketing Manager

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Assist in the creation of comprehensive marketing strategies.

• Collaborate with leaders in various sectors.

• Craft messaging tailored to specific sectors.

• Aid in initiatives for cross-selling and upselling.

• Implement integrated marketing campaigns.

• Provide support for Account-Based Marketing (ABM).

• Manage and coordinate campaign assets.

• Analyze and enhance performance metrics.

• Generate content in collaboration with Subject Matter Experts (SMEs).

• Facilitate executive profiling efforts.

• Ensure alignment with the transformation narrative.

• Assist in organizing roundtables and conferences.

• Oversee event marketing activities.

• Create materials for executive briefings.

• Support key business pursuits.

• Develop resources for sales enablement.

• Align marketing initiatives with pipeline objectives.

• Monitor campaign effectiveness.

• Assess sector engagement levels.

• Suggest enhancements for ongoing initiatives.

⛳️ Requirements

• Over 5 years of experience in B2B marketing.

• Background in Financial Services, Professional Services, Consulting, Legal, Insurance, or regulated industries.

• Experience on either the client side or as a service provider.

• Proficiency in ABM, integrated marketing campaigns, thought leadership, and sales enablement.

🏝️ Benefits

• Medical coverage

• Dental insurance

• Vision insurance

• Paid time off

• Disability coverage

• 401(k) plan with company matching

• Life insurance

• Additional voluntary supplemental insurance options

• Parental leave

• Adoption assistance

• Tuition reimbursement

• Discounts from employers and partners