Inbound Marketing Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee the management of the company's lead database, ensuring proper segmentation, data integrity, and timely updates;

• Design, implement, and enhance automation and lead nurturing workflows in RD Station aimed at lead qualification and conversion;

• Formulate relationship strategies throughout the entire lead journey;

• Track and refine conversion metrics at various stages of the marketing and sales funnel;

• Create advanced segmentations for email marketing campaigns and automation;

• Conduct analyses of the lead database to discover growth and recovery opportunities;

• Integrate workflows between RD Station and Pipedrive, ensuring data accuracy and funnel monitoring;

• Generate reports and dashboards to assess Inbound Marketing performance;

• Work collaboratively with Content, Performance, and Sales teams to enhance opportunity generation;

• Execute A/B tests on workflows, campaigns, and nurturing paths;

• Leverage artificial intelligence to enhance analyses, segmentations, automations, and conversion strategies;

• Suggest ongoing improvements to the demand-generation operations based on data insights.

⛳️ Requirements

• Proven experience in Inbound Marketing and marketing automation;

• Demonstrated experience in demand generation and funnel management;

• Familiarity with Marketing and Sales integration;

• Experience in B2B SaaS environments;

• Advanced proficiency in RD Station Marketing;

• In-depth knowledge of Marketing and Sales Funnel Management;

• Expertise in Lead Nurturing Strategies;

• Proficient in Marketing Automation;

• Advanced understanding of Email Marketing;

• Skilled in dashboard creation and analytical assessment;

• Intermediate understanding of CRM and commercial processes.

🏝️ Benefits

• iFood Benefícios

• Wellhub

• Starbem

• Paid time off