Healthcare Content Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and establish comprehensive B2C content strategies that encompass the entire patient journey, from wellness and symptom discovery to service line choice, preparation, and post-care recovery.

• Create content tailored for natural-language patient inquiries utilizing platforms like Google AI Overviews, ChatGPT, Perplexity, and voice search technologies.

• Implement structured data for local health-related queries and optimize for zero-click search outcomes.

• Produce easy-to-understand patient guides, informative web content on conditions and procedures, service line landing pages, physician-finder tools, and preventive health initiatives.

• Simplify intricate clinical terminology into accessible and reassuring content.

• Develop and write performance-driven marketing copy for digital ads, conversion-oriented landing pages, long-form content, interactive guides, emails, and additional support materials.

• Create patient engagement resources, including post-visit care guides, health newsletters, interactive symptom assessments, and content for chronic disease management.

• Conduct interviews with physicians, clinical nurse specialists, and patient advocates to ensure medical accuracy and reliability.

• Ensure compliance with E-E-A-T standards, HIPAA regulations, and clinical review processes.

• Assist in providing insights and reports on organic discovery, engagement metrics, appointment booking conversions, and AI engine citation frequency.

⛳️ Requirements

• Over 5 years of experience in writing and strategizing B2C healthcare content.

• Hands-on experience creating patient-facing materials for hospitals, health systems, or digital health platforms, whether in-house or at an agency.

• Demonstrated success in ranking patient-centric content for high-intent medical searches.

• Strong knowledge of natural language processing and the search behaviors of patients seeking care.

• Outstanding writing skills with a focus on empathy, clarity, and cultural sensitivity for diverse patient demographics.

• Familiarity with health CMS platforms such as Sitecore and WordPress.

• Skilled in using SEO tools like SEMrush and Ahrefs.

• Expertise in web analytics and AI tools for content research and production.

• Preferred: Experience in developing content for patient portals such as MyChart/Epic or CRM-driven patient engagement campaigns.

• Preferred: A background in healthcare communications, literacy, or patient advocacy.

• Commitment to E-E-A-T standards, HIPAA compliance, and clinical review processes.

🏝️ Benefits

• Comprehensive healthcare benefits package.

• Opportunities for professional development and training.

• Flexible work arrangements and a supportive work environment.

• Employee wellness programs and resources.