Head of User Acquisition

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the user acquisition strategy and performance on Meta and Google platforms.

• Manage acquisition efforts through web funnels and subscription processes.

• Establish channel architecture and scaling frameworks.

• Promote spending growth while maintaining ROI and LTV discipline.

• Lead automation in user acquisition and system development: enhance the automation model for Meta, create automation and structure for Google.

• Develop the user acquisition operating model and set performance standards.

• Recruit, organize, and nurture a user acquisition team.

• Improve execution quality and increase experimentation speed.

• Collaborate with product, analytics, creative, and funnel teams.

• Ensure alignment of user acquisition experiments with funnel and product experiments.

• Manage performance metrics at the portfolio level.

⛳️ Requirements

• Over 5 years of experience in User Acquisition or Performance Marketing.

• Demonstrated leadership experience in user acquisition.

• Extensive hands-on knowledge of: Meta Ads, Google Ads, and web funnel acquisition.

• Proven experience in scaling substantial paid acquisition budgets.

• Familiarity with subscription and B2C digital products.

• Strong mindset for systems and experimentation.

• Experience in developing user acquisition frameworks and processes.

• Background in hiring and mentoring user acquisition managers.

• Comfortable taking ownership of revenue and efficiency metrics.

• Excellent analytical and strategic thinking abilities.

• Proficiency in English at B2+ level.

🏝️ Benefits

• Health: company-sponsored medical expense reimbursement.

• Balance: Flexible paid time off, including 21 days of annual leave and 10 public holidays.

• AI solutions: Access to AI subscriptions and other tools.

• Collaborative Culture: Engage with dedicated professionals who share your drive and passion.