Head of User Acquisition

This is a fully remote position, open to applicants in United States.

📋 Description

• Create, execute, and oversee paid media campaigns across various platforms including Apple Search Ads, Google, Meta, and others.

• Manage and refine budget forecasts to maximize ROI effectively.

• Supervise performance analytics for the entire Smarter Apps product portfolio.

• Leverage real-time data to modify channel strategies, budget distribution, and campaign structures to enhance CPI, CPA, and LTV.

• Analyze data to uncover growth opportunities and expand successful initiatives.

• Collaborate closely with the creative team to design and test ad concepts that resonate with performance objectives and brand standards.

• Partner with the creative production team to establish audience segments, enhance creative iteration efficiency, and formulate new hypothesis-driven concepts.

• Design and implement A/B and multivariate tests to enhance acquisition funnel performance.

• Work cross-functionally with product, design, and ASO teams to boost conversion rates throughout the user journey, including app store and onboarding processes.

• Examine user behavior to identify bottlenecks within the funnel.

• Develop and maintain reporting systems to monitor performance metrics and extract actionable insights.

• Collaborate with Engineering to set up and manage marketing tools (e.g., MMPs, attribution systems, payment processors).

• Lead technical integrations to enhance traffic acquisition efficiency and facilitate scaling across new channels.

• Promote the use of modern AI technologies to automate and optimize traffic acquisition processes.

• Assess, test, and integrate new technologies or vendors to foster sustainable and scalable growth.

• Build and oversee a high-achieving UA team as the company grows.

• Conduct regular one-on-one meetings, establish development goals, and support the growth of team members.

• Spearhead hiring initiatives and assess team structure to align with business objectives.

• Define and synchronize team KPIs and performance goals with leadership and cross-functional stakeholders.

• Establish and continuously refine team processes, workflows, and documentation to ensure operational clarity and scalability.

⛳️ Requirements

• Over 5 years of experience in user acquisition or performance marketing, particularly focused on mobile applications.

• At least 2 years in a leadership position, managing UA teams or directing cross-functional growth initiatives.

• Proven success in scaling paid media campaigns and optimizing funnels through data-driven strategies.

• Strong analytical skills with practical experience in interpreting complex datasets and transforming them into actionable growth insights.

• Familiarity with BI tools such as Looker, Tableau, Power BI, or similar platforms.

• Comprehensive understanding of attribution, analytics, and mobile ad technology platforms (e.g., Appsflyer, Adjust, Firebase).

• Experience collaborating with engineering teams on technical marketing integrations.

• Experience in setting KPIs and performance goals for team members and monitoring results.

• Exceptional project management and communication abilities.

• Experience with applications utilizing various monetization models — primarily subscription-based, as well as ad-supported, in-app purchases, paid downloads, and search-driven monetization.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Health, dental, and vision insurance coverage.

• Career advancement opportunities with a strong emphasis on developing leadership, strategic thinking, and team management skills.

• A collaborative, fully remote work environment within a diverse international team.