Head of Sales Performance

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Develop sales resources such as sequences, talk tracks, objection-handling guides, battle cards, and demo materials.

• Identify deficiencies in the sales process and create tools, processes, or content to resolve them.

• Assess and implement AI-driven sales tools, conversation intelligence, and automation solutions.

• Oversee and nurture the inbound follow-up team, which includes SDRs and Sales Associates.

• Conduct one-on-one meetings, coach on performance, manage hiring as the team expands, and handle Sales Associate–Account Executive pairings.

• Establish standards for cadence, define ownership responsibilities, and set expectations for CRM hygiene.

• Supervise the Sales Trainer and take charge of onboarding and ramp-up processes for new sales personnel.

• Create and A/B test email and chat follow-up sequences.

• Manage campaigns for no-show recovery, rebooking, reactivation, and closed-lost opportunities.

• Minimize drop-off rates at each stage of the sales funnel.

• Oversee channel-partner leads and opportunities while tracking partner performance.

• Review recorded calls and demos, conduct calibration sessions, and coach Account Executives.

• Participate in live deals to assist representatives in advancing opportunities.

• Manage the sales knowledge repository and content that supports the AI sales chat assistant.

• Ensure that customer-facing sales assertions and automated-channel information are accurate and compliant.

⛳️ Requirements

• Minimum of 4 years of experience in inside sales, sales development, sales enablement, revenue operations, or a related commercial role.

• At least 2 years of experience in managing or coaching a sales team.

• Proven history of creating sales systems, tools, or programs from the ground up.

• Demonstrated success in enhancing follow-up processes, pipeline conversion, show rates, or overall sales-cycle efficiency.

• Strong grasp of inbound sales funnels, lead management, and mid-funnel conversion strategies.

• Experience in coaching sales representatives on discovery techniques, objection handling, urgency, and deal progression.

• Capability to review sales calls, pinpoint performance gaps, and provide clear, actionable feedback.

• Practical experience in creating sales sequences across email, chat, SMS, or other follow-up channels.

• Strong CRM discipline and familiarity with platforms such as HubSpot or Salesforce.

• Comfortable utilizing data to identify funnel issues, set benchmarks, and manage performance.

• Excellent written and verbal communication skills in English.

• Willingness and capacity to work during Pacific Time hours.

🏝️ Benefits

• Annual base salary ranging from $125,000 to $155,000.

• Performance-based bonuses linked to individual and company objectives.

• Paid Time Off (PTO).

• Paid U.S. holidays.

• Paid sick leave.

• Health insurance coverage.

• Company-sponsored team events and offsite gatherings.

• Clear pathways for career advancement and increased leadership responsibilities.