Head of Product Marketing – IGaming

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Develop and implement a global marketing strategy for the iGaming product suite, ensuring alignment of roadmaps, launches, and lifecycle campaigns with business objectives.

• Take ownership of product positioning, messaging, and value propositions customized for various regulated markets and player demographics.

• Lead and guide a small team in product marketing; establish priorities, provide mentorship, and nurture a collaborative, high-performance environment.

• Plan and oversee product launches from start to finish, collaborating with product management, growth, CRM, creative, and legal/compliance teams to ensure timely and compliant execution.

• Create go-to-market playbooks, enablement resources, and sales/partner materials to enhance adoption and achieve commercial results.

• Leverage quantitative and qualitative insights (player analytics, A/B testing, user research) to refine messaging, prioritize features, and optimize campaigns.

• Establish KPIs for product marketing initiatives, track performance, and report findings to senior stakeholders with actionable insights and recommendations.

• Work alongside regulatory, compliance, and responsible gambling teams to guarantee that all product marketing activities adhere to local regulations and company policies.

• Represent product marketing in cross-functional discussions and contribute to the overall product and commercial strategy.

⛳️ Requirements

• Proven experience (5+ years) in product marketing, growth marketing, or product management within the iGaming, gambling, or related digital entertainment sectors.

• Demonstrated success in launching product features and campaigns that resulted in measurable impacts on acquisition, engagement, or revenue.

• Strong commercial acumen and analytical capabilities; comfortable working with data, experimentation methodologies, and analytics tools.

• Exceptional written and verbal communication skills, with experience in creating positioning, sales enablement content, and consumer-facing copy.

• Experience in managing or mentoring a small team while effectively collaborating with cross-functional partners.

• Understanding of regulatory and compliance issues across various jurisdictions, along with a commitment to responsible gambling practices.

• Highly organized, proactive, and capable of prioritizing tasks in a dynamic environment.

• Fluent in English; proficiency in additional European languages is a plus.

• Eligible to work remotely in the country of employment and able to coordinate with CET-aligned hours.

🏝️ Benefits

• Remote-first, full-time position with a competitive salary and performance-based bonus opportunities.

• Generous annual leave and flexible working arrangements to promote a healthy work-life balance.

• Professional development budget, training, and opportunities to participate in industry events and conferences.

• Equipment and home-office allowance to ensure an effective remote working environment.

• Comprehensive benefits package aligned with local employment practices where applicable.

• Collaborative, diverse, and inclusive culture with regular team gatherings and cross-functional initiatives.

• Opportunity to lead a high-impact function and shape product direction on a large scale.