Head of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Veriff’s messaging framework, encompassing the company narrative, product details, personas, and various verticals.

• Convert technical distinctions into clear, value-driven messages that resonate with enterprise clients.

• Maintain consistency across sales dialogues, marketing content, and communications directed at the market.

• Define Ideal Customer Profiles (ICPs), personas, and actionable jobs-to-be-done for Sales and Marketing.

• Lead the strategy and output for sales enablement, focusing on enhancing win rates and accelerating deal velocity.

• Develop and sustain a targeted, high-impact content collection, including the core pitch, vertical narratives, competitive positioning, and handling objections.

• Collaborate closely with Sales leadership to align priorities and continuously refine field resources.

• Promote adoption through effective training, onboarding, and robust feedback mechanisms.

• Manage Veriff’s competitive strategy by monitoring positioning, product advancements, and win/loss dynamics.

• Convert insights into straightforward, actionable guidance for Sales and updates to positioning.

• Stay proactive regarding changes within the identity, fraud, and trust infrastructure sectors.

• Lead the go-to-market strategy for critical segments such as Financial Services, Marketplaces, and Resellers.

• Create comprehensive vertical narratives that encompass the buyer, problem, solution, proof points, and differentiation.

• Ensure that vertical strategies are executed consistently across campaigns, content, and sales activities.

• Oversee GTM efforts for product launches and significant releases, from positioning to market activation.

• Collaborate with the Product team to guarantee commercial readiness, including input on packaging, pricing, and sales readiness.

• Establish success metrics and incorporate lessons learned into future launches and product strategies.

⛳️ Requirements

• Over 10 years of experience in product marketing within the B2B SaaS sector, including leadership roles.

• Extensive expertise in positioning and messaging, with a proven track record of building and validating these elements in the market.

• Demonstrated history of sales enablement initiatives that yielded measurable improvements in deals and revenue.

• Experience in developing competitive intelligence programs that shape strategy and influence sales behavior.

• Strong go-to-market experience within specific verticals or segments.

• Familiarity with identity, security, fintech, or related fields is advantageous.

• Outstanding writing and communication abilities, maintaining a high standard for quality.

• Proven capacity to act as a reliable partner to Sales and Product teams.

🏝️ Benefits

• Flexibility to work remotely.

• Stock options that provide you with a stake in our success.

• Additional recharge days beyond your annual vacation.

• Comprehensive medical, dental, and vision insurance to support your physical and mental well-being.

• A budget for Learning and Development and Health and Sports that you can customize to fit your needs.

• Four weeks of fully paid sabbatical leave after reaching your 5th work anniversary.