Head of Product Marketing

This is a fully remote position, open to applicants in Spain.

📋 Description

• Take ownership of the Product Marketing strategy.

• Establish priorities, a roadmap, and success metrics for the function, aligning them with FYUL's business goals (GMV, monetization, activation, retention, AI adoption).

• Serve as a strategic counterpart to Product and Commercial leadership.

• Lead and cultivate the team.

• Mentor the Team Leads to transition from execution to independent strategic management.

• Define clear OKRs, reporting standards, and operational methodologies.

• Shape significant programs.

• Enhance understanding of merchants and the market.

• Optimize operational processes.

⛳️ Requirements

• Over 8 years of experience in Product Marketing, Growth Marketing, or Marketing Strategy, with a demonstrable history of achieving commercial results.

• Proven track record in leading managers or Team Leads in a senior PMM or Growth position.

• Experience functioning as a strategic peer to senior Product leaders, including influencing or shaping the product roadmap.

• Strong analytical skills and the capability to lead with data, including establishing KPIs and measurement frameworks for the function.

• Experience in leading cross-functional GTM initiatives that have had a significant business impact.

• Preferred Qualifications: Experience in e-commerce, marketplaces, or two-sided platforms (strongly preferred).

• Background in subscription, monetization, or AI product strategy.

• Experience guiding teams through organizational change or rapid growth.

• Strong history in user research and translating insights into roadmap and GTM strategies.

• Experience working in remote, asynchronous, and distributed settings.

🏝️ Benefits

• Join a global, inclusive team that is both supportive and ambitious, dedicated to achieving results.

• Opportunity to work remotely or in a modern, welcoming office in Riga.

• Flexible working hours (begin your day anytime between 8 AM and 11 AM).

• Private health insurance provided.

• 2 additional paid days off for focusing on your mental or physical health.

• 1 extra paid day off to celebrate a birthday or any personal celebration of your choice.

• Access to mentorship, internal meetups, and hackathons both on-site and online.

• Complimentary healthy lunch for those working from the Rīga office.

• Design and order your own merchandise using our platforms with an employee discount.

• Enjoy exciting team-building events and unforgettable parties!