Head of Product Marketing

This is a fully remote position, open to applicants in Romania.

📋 Description

• Develop and oversee the global product marketing strategy across all iGaming sectors, ensuring it aligns with business goals.

• Collaborate with Product, Commercial, and Brand teams to create compelling messaging, positioning, and impactful go-to-market (GTM) campaigns in international markets.

• Serve as the subject matter expert for all product lines, possessing a deep understanding of player behavior, product mechanics, and supporting technology.

• Lead, guide, and expand a high-achieving global product marketing team.

• Create and execute a structured GTM framework to facilitate new product launches and significant updates.

• Utilize product analytics, customer insights, and market data to shape strategy and enhance performance.

• Perform competitive analysis to refine product positioning and assist in roadmap planning.

• Ensure robust cross-functional collaboration between Product, Marketing, and Operations teams globally.

⛳️ Requirements

• Proficient in English (C1), with strong skills in both written and verbal communication.

• Over 10 years of experience in Product Marketing, with at least 5 years in senior or global leadership positions in the iGaming industry.

• Proven success in executing effective marketing strategies across Slots, Live Casino, and Sportsbook.

• Comprehensive understanding of the entire product lifecycle, including acquisition, retention, and monetization strategies.

• Experience in launching and scaling products across various international markets.

• Data-driven mindset with the capability to analyze metrics and optimize performance.

• Exceptional communication, storytelling, and stakeholder management abilities.

• Proven leadership experience in managing distributed, multicultural teams.

• Bachelor’s or Master’s degree in Marketing, Business, or Product Management (MBA preferred).

🏝️ Benefits

• Opportunity to influence global product marketing strategy within a prominent iGaming environment.

• High-impact leadership position with access to international markets and senior stakeholders.

• Collaborative, dynamic environment centered on innovation and growth.

• And many others!!!