Head of Patient Growth – Marketing

This is a fully remote position, open to applicants in New York.

📋 Description

• Oversee paid acquisition channels (Search, Social, OLV/OTT, Programmatic/Display), Lifecycle strategies (email/SMS/push), and Organic initiatives (SEO, content distribution, Reddit/IG/TikTok/YouTube).

• Direct channel infrastructure, experimentation methods, attribution, incrementality, MMM, and reporting — collaborating with Engineering and Data while being accountable for the results.

• Propel briefing, testing pace, and learning cycles across messaging, audiences, assets, and platforms.

• Align patient and provider growth to minimize channel overlap and maximize network effects.

• Recruit, lead, and cultivate a high-performing, technical, and innovative team across paid, lifecycle, and organic marketing.

• Collaborate with Product/Engineering to create platforms that enhance conversion and quality, rather than merely increasing expenditure.

⛳️ Requirements

• Possess extensive expertise in growth marketing with demonstrable experience in Google, Meta, and OTT/OLV channels.

• Have managed lifecycle marketing teams and comprehend the optimal deployment of email, SMS, and push channels.

• Exhibit strong martech and attribution knowledge, including decisions on build vs. buy and measurement frameworks (attribution, incrementality, MMM).

• Collaborated closely with Engineering and Product, functioning as a unified team with shared objectives.

• Experience in deploying AI-driven marketing strategies and a personal interest in AI-native marketing ecosystems.

• Effectively communicate complex performance marketing concepts in a clear and simple manner for non-experts, executives, and boards.

• Capable of formulating strategies based on business results and understanding trade-offs across product, engineering, and operations.

• Have recruited and led growth marketing teams of over 20 and established 0→1 systems at scale.

• Work efficiently with a variety of cross-functional partners in analytics, finance, sales, creative, product, and engineering.

🏝️ Benefits

• Equity compensation

• Medical, Dental, and Vision coverage

• HSA / FSA

• 401K

• Work-from-home stipend

• Therapy reimbursement

• 16-week parental leave for eligible employees

• Carrot Fertility reimbursement and membership

• 13 paid holidays + company holiday break

• Flexible PTO

• EAP

• Training and professional development