Head of On Trade

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Formulate and implement the UK On Trade strategy aligned with the company's growth goals.

• Take ownership of channel revenue, profit, and performance targets, ensuring achievement of annual budgets and long-term business objectives.

• Discover and unlock new prospects within national and regional On Trade customers.

• Develop strategic account plans that enhance distribution, sales rate, and brand visibility.

• Cultivate senior-level relationships with key On Trade groups, wholesalers, and distribution partners.

• Lead commercial negotiations with national clients and establish mutually beneficial partnerships.

• Collaborate with customers to create category growth plans and compelling consumer propositions.

• Lead, develop, and motivate a high-performing On Trade team.

• Foster a culture of accountability, collaboration, and continuous improvement.

• Coach and support team members in enhancing performance, career development, and succession planning.

• Partner with Marketing and Customer Marketing teams to implement impactful activation plans.

• Drive premiumization opportunities across sparkling wine, still wine, and emerging categories.

• Monitor market trends, customer needs, and competitor activities to identify growth opportunities.

• Oversee annual planning, forecasting, and budgeting processes for the On Trade channel.

• Utilize data and insights to inform strategic decision-making and customer recommendations.

• Collaborate closely with Finance and Supply Chain to maximize profitability and service levels.

• Serve as the internal advocate for the On Trade channel throughout the broader organization.

• Support strategic commercial projects and broader business initiatives.

• Represent Freixenet Copestick at industry events, client meetings, and trade exhibitions.

⛳️ Requirements

• Proven experience in a senior commercial leadership position within the drinks, wine, FMCG, or hospitality sectors.

• Strong knowledge of the UK On Trade landscape, including national groups, wholesalers, and market entry strategies.

• Demonstrated success in achieving profitable growth and establishing strategic customer relationships.

• Experience in leading, developing, and inspiring high-performing teams.

• Strong commercial insight with excellent negotiation and influencing abilities.

• Proficient in using data and insights to spot opportunities and translate them into actionable plans.

• Exceptional communication and stakeholder management skills.

• Strategic thinker with a hands-on, results-oriented approach.

• Resilient, adaptable, and comfortable working in a dynamic environment.

• Passionate about developing people, brands, and long-term customer partnerships.

• Interest in wine, drinks, hospitality, or the broader On Trade sector.

🏝️ Benefits

• Competitive salary.

• Car allowance.

• Performance-related bonus.

• Enhanced pension contributions.

• Private health cover.

• 25 days annual leave plus a day off for your birthday.

• Enhanced company maternity and paternity pay.

• Generous staff discounts across our portfolio.

• Income protection and life assurance.

• Employee Assistance Programme.

• EV salary sacrifice scheme.