Head of Marketing – Growth

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Enhancing the quality of leads with an emphasis on B2B accounts and teams

• Optimizing channels for acquisition, including organic, paid, and partnerships

• Identifying and expanding sources that yield high-value customers

• Analyzing lead conversion rates and the reasons behind them

• Improving landing pages and conversion funnels

• Boosting the conversion rate for paid demos

• Designing and refining lifecycle flows after signup and post-demo

• Detecting drop-off points and enhancing activation processes

• Conducting ongoing experiments related to messaging, positioning, and funnels

• Collaborating closely with Sales and Customer Success teams to ensure revenue alignment

• Partnering with Product to provide insights derived from user behavior and acquisition data

⛳️ Requirements

• Proficient in English: Bilingual

• Minimum of 3 years of experience in B2B SaaS (Marketing, Growth, or a related role)

• Over 5 years of overall work experience

• Strong grasp of funnels and conversion optimization techniques

• Experience in organic acquisition, particularly SEO as a growth strategy

• Analytical mindset with a focus on data-driven decision making

• Hands-on approach to execution

• Preferred experience in Product-Led Growth (PLG) environments

• Background in enhancing activation and onboarding processes

• Experience conducting A/B tests and growth experiments

• Familiarity with analytics tools and product metrics

🏝️ Benefits

• Fully remote work arrangement

• Full-time employment

• Payments in USD

• Access to co-working spaces

• Employment under a US contract

• Provision for meals, courses, and gym access

• Office perks provided

• Supportive and healthy work environment