Head of Marketing

This is a fully remote position, open to applicants in Poland.

📋 Description

• Develop and implement Tagvenue's marketing strategy with a focus on demand generation, paid acquisition, and retention, ensuring clear ROI targets for each channel.

• Create and deploy an AI-driven acquisition system that automates the majority of campaign management, creative production, testing, and optimization.

• Build and lead a results-focused marketing team, initially starting with a team of 5. You will determine how the function scales over time, identify necessary capabilities, and devise a clear ROI-driven plan for achieving that growth.

• Oversee acquisition channels such as paid media, content marketing, partnerships, and email/CRM, while closely collaborating with the SEO team to harmonize organic and paid strategies.

• Initiate pilot programs for new acquisition channels, transform pilots into scalable playbooks and products, and swiftly terminate experiments that do not yield ROI.

• Discover new growth opportunities and experiment with innovative marketing strategies, including the use of AI tools to enhance speed, scale, and effectiveness within the function.

• Propel retention and lifecycle marketing efforts to boost repeat bookings and customer lifetime value.

• Enhance and solidify Tagvenue's brand positioning across all markets, collaborating with the existing brand owner on your team.

• Establish KPIs, monitor performance, and optimize campaigns based on data-driven insights, consistently linking marketing activities to revenue outcomes.

• Manage the marketing budget and efficiently allocate resources across channels and campaigns.

⛳️ Requirements

• Demonstrated experience in a senior marketing position (Head of, VP, or Director level).

• Background in a marketplace or e-commerce company, preferably at a scale-up phase.

• Proven track record in paid acquisition (Google Ads, Meta, programmatic) with genuine budget responsibility and demonstrated ROI.

• Practical experience using AI tools (e.g., for content production, campaign optimization, data analysis, or workflow automation) to enhance marketing output and efficiency.

• Successful history in retention and lifecycle marketing with measurable effects on customer lifetime value and repeat revenue.

• Established ability to build, manage, and develop high-performing marketing teams.

• Strong grasp of both brand marketing and performance/growth marketing, with the capability to connect brand activities to business results.

• Results-oriented, data-driven mindset with a history of translating metrics into actionable strategies and attributable growth.

• Excellent communication skills in English (both written and spoken).

🏝️ Benefits

• Competitive compensation based on your experience and qualifications.

• Flexible working hours.

• 24 paid days off per year, in addition to all public holidays.

• A day off for your birthday.

• Private healthcare.

• Growth budget for books and courses.