Head of Marketing

📋 Description

• Ongoing development and consistent implementation of our brand strategy and identity.

• Conceptualization, management, and analysis of our marketing and PR campaigns.

• Establishment and management of marketing analytics, KPI frameworks, and dashboards for data-driven decision-making.

• Operational execution of projects within the daily marketing routine.

• Building, developing, and coaching the marketing team.

• Close collaboration with management, sales, P&C, and business development.

⛳️ Requirements

• Several years of experience in marketing with a focus on brand building, brand development, product marketing, and establishing marketing as a growth engine – ideally in a B2B or tech environment.

• Solid B2B marketing experience, preferably in the health tech sector or with complex, explanatory products (e.g., software, MedTech, digital health solutions).

• Experience in a similar marketing role with clear ownership as well as leading and developing a team.

• Understanding of how AI and digital trends are transforming communication, along with a creative and responsible application for our brand.

• Analytical thinking combined with a creative hands-on mentality and ideally a strong affinity for innovation in the healthcare field.

🏝️ Benefits

• Competitive salary that reflects your qualifications and experience.

• Flexible working hours for a better work-life balance.

• 30 days of paid vacation to recharge (including special leave for events like moving, weddings).

• Welcome and support for parental leave!

• Home office or a modern office in the heart of Munich – you decide.

• Individual training opportunities for your professional and personal development.

• Regular onsite meetings and events to promote exchange and team spirit.