Head of Marketing

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Strategic planning and roadmap development: Conduct quarterly marketing planning, track KPIs, and provide weekly reports to US leadership.

• Team management: Lead and nurture two Marketing Coordinators. Facilitate weekly standup meetings, prioritize tasks, eliminate obstacles, and perform performance evaluations.

• Brand management: Uphold the company's tone, visual branding, and quality standards across all materials. Approve all outputs prior to MLO or external distribution.

• HubSpot administration: Manage and enhance HubSpot for marketing automation, drip campaigns, MLO opt-in controls, and analytical reporting.

• Compliance processes: Collaborate with a compliance consulting firm on all promotional materials, emails, and campaigns. Ensure compliance with TRID, RESPA, UDAAP, and state-level regulations.

• MLO satisfaction management: Oversee the marketing intake process, enforce a 48-hour service level agreement (SLA), and collect feedback from the MLO advisory group on a monthly basis.

• Content management: Take ownership of the rolling 90-day content calendar, which includes rate flyers, market updates, social media content, realtor resources, and seasonal campaigns.

• Process maintenance: Keep the team's playbook updated in Waybook, detailing request workflows, brand guidelines, and Claude prompt templates.

• Performance reporting: Generate monthly reports on marketing performance, covering SLA compliance, drip campaign metrics, MLO adoption rates, and production volume of assets.

• Future planning: Develop future quarterly plans and budget requests based on performance metrics.

⛳️ Requirements

• Minimum of 5 years of marketing experience, including at least 2 years in a leadership or team management capacity.

• Hands-on experience with HubSpot, encompassing workflows, drip campaigns, list management, and reporting; HubSpot certification is preferred.

• Background in mortgage, fintech, real estate, financial services, or other regulated sectors.

• Exceptional written and verbal communication skills in English.

• Proven ability to create processes from the ground up rather than merely executing an existing playbook.

• Familiarity with AI tools (Claude, ChatGPT, etc.) as a regular part of your workflow.

• Strong project management capabilities, with experience in managing multiple projects concurrently.

• Understanding of US mortgage regulations (TRID, RESPA, UDAAP) or a demonstrated ability to quickly learn regulatory frameworks.

• Experience with Canva for Teams, including managing brand kits and template restrictions.

• Experience collaborating with offshore or distributed teams, or working with US-based clients.

• Background in B2B2C or partner-driven marketing strategies.

• Proficiency in HubSpot Marketing Hub.

• Familiarity with Canva for Teams.

• Experience using Claude Pro.

• Knowledge of Slack, Waybook, and Google Workspace.

🏝️ Benefits

• Competitive salary above market rates.

• Health Maintenance Organization (HMO) coverage starting on Day 1 for the principal and two dependents.

• Inclusion of government-mandated benefits.

• Incentives based on performance.

• Quarterly company events.

• 1,000 PHP De Minimis allowance.

• Provision of necessary equipment and software.