Head of Marketing

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop, coordinate, and implement multi-channel marketing campaigns (including paid media, email, SEO, social media, and content) aimed at generating qualified leads and driving business growth.

• Establish clear goals and KPIs for campaigns, as well as for internal team members and contractors, to guarantee measurable results.

• Serve as the primary point of coordination for all marketing activities, providing structure, clarity, and accountability within the team.

• Oversee the redesign of the company website, defining requirements and managing timelines, budgets, and deliverables with external web developers and designers.

• Recommend and prioritize new features for the website and enhancements to conversion processes that improve user experience and lead generation.

• Manage and optimize current marketing channels while exploring new revenue opportunities and campaign possibilities.

• Collaborate with internal teams and external partners to create and update marketing materials, presentations, and promotional content.

• Monitor and report on campaign performance, offering insights, analysis, and recommendations for enhancing ROI.

• Handle event planning and execution for company-hosted live events, ensuring brand consistency and effective lead capture.

• Work closely with the internal PPC Analyst, Web Analyst, and Marketing Assistant, directing their efforts toward common goals.

• Effectively manage marketing budgets, ensuring optimal allocation that reduces cost-per-lead while enhancing lead quality.

• Maintain robust communication and stakeholder management, keeping leadership informed on performance, insights, and priorities.

⛳️ Requirements

• A minimum of 5 years of experience in marketing coordination, campaign management, or project management roles.

• Proven capability to plan, structure, and deliver marketing projects in a timely manner and within budget constraints.

• Strong comprehension of digital marketing channels, including paid media, social media, SEO, web, and email automation.

• Experience in managing agencies, contractors, and freelancers, with the ability to set KPIs and assess performance.

• Demonstrated skill in analyzing data and reporting on marketing KPIs, with an emphasis on continuous improvement.

• Background in overseeing website redesigns or digital transformation initiatives.

• Exceptional organizational, planning, and leadership abilities, capable of managing multiple projects and deadlines.

• Confident communicator with the capability to influence and guide senior stakeholders.

• **Key Attributes**

• Strategic thinker who can identify opportunities and gaps in current marketing efforts.

• Technically proficient and data-savvy: understands performance metrics and how to effectively optimize campaigns.

• Leadership-oriented: able to mentor, guide, and align team members and partners.

• Results-driven: focused on achieving measurable enhancements in ROI, lead quality, and brand visibility.

• Proactive communicator: comfortable advising leadership on necessary changes and the rationale behind them.

• Highly organized and structured, with a passion for planning ahead and executing tasks efficiently.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work schedule and remote work options.

• Engage in a collaborative and innovative work environment.