Head of Marketing

📋 Description

• Take charge of the demand generation strategy and its execution, with a clear objective to generate a qualified pipeline from enterprise accounts.

• Develop and expand integrated campaigns across digital, ABM, events, email, partner, and content channels.

• Oversee product marketing, which includes positioning, messaging, product launches, competitive insights, and sales enablement.

• Maintain brand and messaging consistency from the website to every customer interaction.

• Enhance SEO and next-generation visibility, focusing on optimization for LLMs and AI-driven search to increase organic discovery and share of voice.

• Amplify brand presence on LinkedIn, X, YouTube, and other social media platforms through engaging and innovative storytelling.

• Collaborate closely with Sales, Customer Success, and Product teams to ensure alignment on pipeline objectives, Ideal Customer Profile (ICP), and go-to-market strategy.

• Build, mentor, and optimize a streamlined, high-output marketing team that utilizes AI and automation to maximize impact.

• Manage marketing analytics, including pipeline contribution, Customer Acquisition Cost (CAC), funnel conversion rates, campaign ROI, and brand performance metrics.

⛳️ Requirements

• Over 8 years of experience in B2B SaaS marketing, with a minimum of 3 years in leadership roles within marketing teams, preferably targeting enterprise accounts.

• Demonstrated success in driving enterprise-level pipeline and achieving measurable revenue outcomes.

• Strong capabilities in product marketing: adept at refining messaging, crafting clear copy, and converting technical value into buyer-ready narratives.

• In-depth knowledge of SEO and growing familiarity with LLM/AI search optimization (GEO, AEO).

• A creative operator who can swiftly launch campaigns, conduct rapid tests, and scale successful initiatives.

• Proficient in contemporary martech, AI tools, and marketing automation systems; skilled at creating efficient processes that achieve more with fewer resources.

• An excellent communicator and cross-functional leader who collaborates effectively with Sales and Product teams.

• Comfortable working in a global, distributed environment across various time zones.

🏝️ Benefits

• Lead marketing efforts for a rapidly growing enterprise SaaS company with a strong product-market fit.

• Influence the brand, messaging, and go-to-market strategy from a strategic level.

• Collaborate with a talented, agile team that prioritizes creativity, ownership, and speed.

• Competitive compensation, equity, and benefits tailored to your location.