Head of Influencer Marketing

This is a fully remote position, open to applicants in Poland.

📋 Description

• Define, develop, and implement the global influencer and creator marketing strategy to enhance brand awareness, engagement, and achieve measurable revenue growth.

• Create and manage a global/regional Influence Marketing strategy that aligns with brand objectives, product launches, and key performance indicators.

• Oversee and optimize the influencer marketing budget, ensuring a high return on investment and providing forecasting and allocation reports to the executive team.

• Keep track of emerging social platforms, content formats, technologies, and competitor influence strategies.

• Establish and uphold best practices for influencer vetting, contract negotiations, content disclosures, and regulatory compliance.

• Recruit, train, mentor, and lead a high-performing team of Influence Marketing Managers.

⛳️ Requirements

• 5+ years of experience in Influencer Marketing, including a minimum of 2 years in a leadership position.

• Experience in the iGaming industry.

• Proven track record in developing and executing influencer marketing strategies.

• Experience managing influencer campaigns across diverse global markets.

• Strong understanding of ROI, CPA, CAC, engagement, and conversion metrics.

• Experience in managing budgets and optimizing campaign performance.

• Experience in hiring, mentoring, and leading a team.

• Ability to identify new trends, platforms, and growth opportunities.

• Proficiency in English at least at an Upper-Intermediate level.

• Knowledge of Spanish is a plus.

• Strong sense of ownership and accountability.

• Proactive mindset with a hands-on approach.

• Results-oriented and data-driven.

• Strategic thinker with the capability to turn ideas into actionable plans.

• Strong leadership and people management abilities.

• Adaptable and comfortable in a fast-paced environment.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career growth.

• A dynamic and supportive work environment.

• Flexible work arrangements.