Head of Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of lead generation strategies encompassing both inbound and outbound channels, with the primary KPI being the number of qualified meetings booked.

• Develop and implement account-based marketing (ABM) campaigns aimed at strategic accounts within the higher education sector.

• Collaborate with the Sales team to craft personalized outreach campaigns that expedite the journey of target accounts through the sales funnel.

• Create multi-channel campaigns that integrate email, LinkedIn, digital advertising, direct mail, webinars, executive dinners, and marketing at conferences.

• Enhance website conversion rates, landing pages, paid campaigns, and nurturing sequences to drive pipeline impact.

• Consistently assess campaign performance and work to improve return on investment (ROI).

• Design and implement integrated marketing campaigns that establish Nectir as a thought leader in AI for higher education.

• Increase brand visibility through content marketing, social media, webinars, podcasts, public relations, customer success stories, conference marketing, and digital initiatives.

• Elevate executive thought leadership across LinkedIn and relevant industry channels.

• Coordinate speaking engagements at significant higher education conferences and events.

• Develop impactful case studies, white papers, videos, research reports, implementation guides, and stories on AI adoption.

• Highlight customer success through webinars, events, podcasts, and interviews with executives.

• Craft messaging that resonates with Presidents, Provosts, CIOs, Vice Presidents of Academic Affairs, faculty leaders, and instructional technology teams.

• Create a content strategy that positions Nectir as the leading authority on AI in higher education.

• Formulate and execute an Answer Engine Optimization (AEO) strategy to ensure that Nectir's content is surfaced and referenced by AI-driven platforms.

• Optimize content for traditional search engines (SEO) as well as AI-powered answer engines (AEO).

• Track AI search trends and develop content that enhances Nectir’s visibility, authority, and citation frequency across AI platforms.

• Oversee marketing metrics and reporting.

• Construct dashboards that measure awareness, engagement, pipeline, account engagement, AI search visibility, conversion rates, and revenue attribution.

• Persistently test and refine campaigns.

⛳️ Requirements

• A minimum of 5 years' experience in enterprise B2B growth marketing or demand generation, demonstrating a successful history of generating qualified pipeline.

• Experience in marketing to higher education, with an understanding of how institutions procure technology and identifying the key decision-makers.

• Established success in building and implementing account-based marketing (ABM) programs.

• Excellent written communication skills, capable of composing everything from cold emails to white papers.

• Highly analytical; proficient in managing a dashboard and articulating what’s effective and why.

• Knowledgeable in Answer Engine Optimization (AEO) and strategies for enhancing AI search visibility.

• Background in SEO, content marketing, and programs focused on thought leadership.

• Experience in scaling marketing efforts within a startup or a rapidly growing technology company.

🏝️ Benefits

• Competitive base salary

• Comprehensive health coverage: medical, dental, and vision (for US-based roles only)

• 401k with employer match (for US-based roles only)

• Equity (stock options), allowing you to share in what we’re building

• Flexible, remote-first work environment